Executive Summary Introduction An Overview of Social Networking Social Networks Defined A Brief History Types of Social Networks Social Networking Sites Business networking Common interest Dating Face to face facilitation Friend networking Pet networking Photo Sharing Blogs The International Spread Monetization Advertising Revenue User Fees Access to Member Information Mobile Social Networking Mobile Social Networking Providers in America Helio AT&T Wireless Verizon Wireless Boost Mobile Social Networking Users Younger Users – Thirteen to mid-twenties Career Aged Users – 26 to 64 Older Adults - 50+ users Survey Results Social Network Participation Features and Spending Preferred Communication Method Mobile Devices and Social Networking Conclusions Methodology Related Reports
List of Tables Table 1. Five Popular Business Networking Sites Table 2. Ten Popular Common Interest Networking Sites Table 3. Twenty Popular Dating Social Networking Sites Table 4. Ten Popular Face-to-Face Facilitation Sites Table 5. Ten Popular Friend Networking Sites Table 6. Ten Popular Pet Networking Sites Table 7. Twenty Popular Photo Sharing Sites Table 8. Ten Popular Blog Sites Table 9. Ten Popular International SNS Websites Table 10. Mobile Access to Social Networking Sites Table 11. Twenty Popular MoSoSo Sites Table 12. Most Utilized Sites (as Reported by Respondents to Our Survey) Table 13. Reasons for Participating in a Social Networking Site Table 14. Features Currently Purchased by Respondents Table 15. Monthly Spending for Premium Services Table 16. Future Payment for Premium Services Table 17. Barriers to Purchasing Premium Services and Features Table 18. Respondent Willingness to Meet Online Contact in Person Table 19. Means of Communication with Online Contact Table 20. Respondents Using a Mobile Device for Social Networking Table 21. Barriers to Using a Mobile Device for Social Networking
List of Figures Figure 1. Market Share for Popular Social Networking Sites
