The food and beverage category now leads the US consumer package goods (CPG) industry in online advertising, but in 2006 it still spent only a little over 2% of its total $8.6 billion advertising spending budget online.
The CPG Online report analyzes the online spending trends of one of the largest and most influential advertising categories.
Representing a large part of the category, food and beverage advertisers cut spending in every major media last year—except the Internet, and eMarketer estimates they will spend $288 million advertising online in 2007, a 36.6% increase over last year.
Why is Internet advertising becoming a staple for food and drink marketers?
Key questions the 'CPG Online' report answers:
-How do consumers search for consumer packaged goods? -Why is the CPG industry's spending on search marketing relatively low? -Are consumers using online coupons? -Are CPG companies ready for mobile marketing? -What are food and beverage marketers doing to engage consumers online? -And many others...
The CPG Online report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
