Search engine marketing is a highly concentrated industry. Over 90% of US paid search ad spending will go to Google and Yahoo! in 2007. One result of this concentration is that it often makes advertising on second-tier search engines a better value—less competition for keywords means a broader reach for fewer ad dollars.
The Search Marketing report delves into all aspects of online search advertising—and analyzes how the fast-changing trends will affect marketers large and small.
Key questions the 'Search Marketing' report answers:
-Will US paid search ad spending continue to grow? -What trends support growth in search engine marketing? -Other than Google and Yahoo!, which search engines get the most users? -On average, how much do search keywords cost? -Which works better, paid search advertising or search engine optimization? -And many others...
The Search Marketing report aggregates the latest data from a range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—today.
