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Viewing report
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The Battle for Broadband TV: TelcoTV vs. Internet TV
TelecomView, April 2007, Pages: 80
The entertainment market is changing with a shift from theatrical presentation and DVD rental and purchase to on demand and on line content delivery. The battle between the on demand providers is becoming quite intense.
This report contrasts and compares TelcoTV and Internet TV and identifies where they compete and how they will cooperate. The battleground for these two services will be over which controls the TV in the home. They each have fundamental strengths and weaknesses identified in this report that will determine the outcome.
In particular, this report addresses:
- Telco strategies for making their broadband network video capable.
- TelcoTV service strategies.
- How Internet TV services will affect TelcoTV services, that is, how Internet TV service will pull the audience away from TelcoTV.
- How TelcoTV providers should use Internet TV content to improve their services.
- Which Internet TV service providers have the best content that for TelcoTV services.
- What the Internet TV providers need from the telcos to expand their markets.
- How the telcos can make money from their TelcoTV services, by region.
- Global market forecasts along with forecasts for Europe, Asia Pacific, North America, and the Rest of the World.
- 13 forecast charts in the report along with 17 more in an Excel spreadsheet annex.
- IPTV subscriber forecasts.
- Broadband subscriber forecasts
- Forecast of viewing hours per month for TelcoTV services and Internet TV services.
- Forecast of film revenues for theater attendance, DVD rentals and sales, cable and TelcoTV video on demand, and Internet TV and downloads.
- Strategies that TelcoTV and Internet TV providers can each use to win in this market.
This report identifies the fundamental strategic advantages that the TelcoTV and Internet TV providers have. It describes how these advantages will translate into unique market stratification. In particular, this report describes how the TelcoTV providers control this market in fundamental ways and limit the ability of the Internet TV companies to reach their users.
– Internet TV has come storming onto the scene raising the question of how TelcoTV and other traditional TV services are going to survive. TelecomView’s new report The Battle for Broadband TV: TelcoTV vs. Internet TV analyzes the impact of Internet TV on TelcoTV in particular.
“We forecast that people will spend about as much time watching TelcoTV as they do Internet TV in 2011,” stated Ian Cox, Principal Analyst at TelecomView. “In addition, our forecasts show that on line and on demand services will account for nearly all of the growth in film revenues over the next five years.”
The report includes an analysis of strengths and weaknesses of TelcoTV and Internet TV and discusses how TelcoTV operators can take advantage of the creativity of Internet TV. It discusses the business case for TelcoTV services and gives forecasts for the amount of time people will watch TelcoTV and Internet TV services. It also forecasts revenues for films that include theatrical releases, DVD rentals and sales, video on demand, and Internet download and streaming services. All of these forecasts are global and by region.
“The TelcoTV operators have a strong position in this market,” stated Bob Larribeau. “The increasing popularity of HDTV and the need to support multiple TVs in the home give TelcoTV an advantage serving the TV that Internet TV will not be able to match over the next five years.”
This 80 page report addresses these issues and provides the information and analysis that TelcoTV providers, Internet TV operators, and system suppliers need to succeed in this market.
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