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The European Spa Market 2007
Diagonal Reports, June 2007, Pages: 81
(Size and Structure of the European Spa Market)
(Spa - Beauty – Pamper – Wellness – Fitness – Health – Preventative Medicine)
Opportunities in the European Beauty, Wellness and Health Therapy Market.
Our report examines the fast growing spa or beauty/wellness market segment which, despite the inflation of the term 'spa', is outperforming the professional beauty market. The market must adapt to this change in consumer demand because spas are merely a further step in the decade-long trend towards “total beauty”
This new report - The European Spa Market 2007 - examines growth rates and market opportunities becoming available in the beauty, wellness and health therapy sector in Europe.
Facilities which provide a combination of beauty, wellness and health therapies include: Day Spas Hotel Spas Sport and Fitness Spas Destination or Resort Spas Medi-Spas/Health Spas
Day Spas - The day spa provides the convenience of “one stop” care for the time-poor consumer with its range of beauty and relaxation treatments.
Medi-Spas – The medspa signals the medicalisation of beauty. Medical spas use new devices which offer immediately visible results to attract clients. Time-poor consumers value fast treatments which enhance their appearance.
Health / Resort / Natural Spas - Hotels, resorts and also traditional therapeutic “spa” or “health spas/health resorts” are merging into a newer health tourism market. In the traditional European health spa industry clients underwent medically supervised treatments, and - where these were prescribed by doctors and certain criteria met - treatment costs were paid by insurance (social or private/public health). The “prescription” basis of the health spa market is changing as the sector targets the self-pay and international market.
Spa services and treatments enhance health, well-being and relaxation and include skin care, body treatments, massage, relaxation treatments, water-based treatments, well-being treatments, natural health treatments (mineral, thermal or sea water, peat, mud), physical fitness, education, and nutritional advice.
The therapeutic sector offers treatments for the purposes of prevention, recovery, curative, or post-hospital convalescence in a wide range of different types of facilities: health resorts, water spas, mineral spas, mud spas, climatic health resorts (fresh air), sea-side resorts, hydrotherapy spa resorts, and the so-called Kneip or hydrotherapy spa resort.
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