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How Britain Shops 2007: Electricals
Verdict Research Limited, April 2007, Pages: 138
“How Britain Shops 2007: Electricals” provides a detailed overview of the shopping habits of consumers. It examines, who shops for electricals, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.
Scope
A thorough analysis of the way customers shop in the electricals sector, complete with profiles of leading retailers Each report provides visitor and main user shares, conversion rates, loyalty rates with reasons and key competitors. Data is segmented regionally and by demographic and socio-economic group. Five year historic data is provided so trends can be analysed further.
Highlights
Despite strong growth in market value, the electricals shopper base declined by 1.3 percentage point to 44.8%. This equates to an active electricals shopper base of 21.8m who have driven growth in the market through the replacement of old technologies with newer products. Increasing numbers of females are purchasing electricals products. This year 48.3% of electrical shoppers were female up from 46.3% in 2003. The increase in the female shopper base is due to more technologically savvy women and the wider availability of new technologies in new channels of distribution such as grocery stores. Non-specialists are the only retailers in this report to have increased their share of visitors. John Lewis has added visitor share faster than any of its rivals, primarily due to its exceptional service and strong value credentials. Tesco and, to a lesser extent, Argos have also delivered solid improvements to visitor share.
Reasons to Purchase
How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers. Use this report to understand what drives the loyalty of your customers and find out where they also shop. Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.
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