|
|
 |
|
Viewing report
|
|
|
|
Opportunities And Pitfalls In The Mobile Broadcast TV Market, 2006-2011 (Executive Presentation)
Datamonitor, April 2007, Pages: 18
This presentation outlines the current environment of mobile broadcast TV in Europe, North America and certain regions in Asia-Pac. We consider 2007 to be a critical year for the up-take of mobile broadcast TV and it is crucial for those interested in the space to understand current market trends and dynamics.
Scope of this title:
Outlines drivers for the uptake of mobile broadcast TV including consumer demand for multimedia handsets and increasing mobile phone penetration. Highlights different mobile broadcast TV business models, service flows and revenue streams including broadcast led, MNO led and wholesale approaches. Outlines benefits and challenges with each different bearer technology including DVB-H, MediaFLO, DAB-IP and DMB-T.
Highlights of this title:
We predict at the end of 2006 there were around 4.4 million mobile broadcast TV subscribers. This subscriber base is forecasted to grow to c65.6 million in 2010 and c155.6 million by 2012 with a CAGR of 66.2%. Broadcast video content will have to adapt to the mobile environment. These changes will be driven by both user consumption habits and the functionality of the handsets themselves. We consider that the repurposing of content will be essential in adding value to services and further promoting mass adoption. As the needs of mobile operators and content producers grow, coupled with the growing complexity of bearer technologies, We consider that providers of mobile broadcast service management solutions must ensure that their systems are flexible enough to adapt to multiple formats and technical specifications.
Reasons to order your copy:
Understand key drivers promoting the adoption of mobile video services including mobile broadcast TV. Gain insight into key business models for the service including subscription services and the potential for advertising in the future. Gain insight into key parts of the mobile broadcast infrastructure value chain and services that these components offer.
Customers who bought this item also bought
Opportunities and Pitfalls in the Mobile Broadcast TV Market, 2006 - 2012 (Review Report)
The Mobile Broadcast TV Market 2007 (Market Focus)
The Mobile Broadcast TV Format War: Making Sense of Multiple Technologies (Technology Focus)
The Mobile Broadcast TV Value Chain: Potential Opportunities Across the Board (Strategy Focus)
Mobile TV - Opportunities for Streamed & Broadcast Services, 2008-2013 (Fourth Edition)
The Mobile Broadcast TV Market : Subscription Revenue Numbers, 2006-2012 (Databook)
Mobile TV - Opportunities for Streamed & Broadcast Services, 2007-2012 (Third Edition)
Broadcast Mobile TV - Is Profitability Possible?
Mobile TV - Opportunities for Streamed & Broadcast Services (2nd Edition)
Mobile TV in India
Global Mobile TV Forecast to 2013
Mobile TV Broadcasting
|
|
|
|
