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Non-Food Packaging in the US
Euromonitor International, March 2007, Pages: 33


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Our Non-Food Packaging in the United States offers insight into the market at a national level. It provides analysis of the packaging trends across non-food sectors and monitors market performance by pack type including industry penetration levels, end-use applications and potential growth categories. Five year forecasts (2005-2010) illustrate how the market is set to change.

Sector coverage: cosmetics and toiletries, disposable paper products, household care, pet food, OTC healthcare, tobacco

Why buy this report?
- Get a detailed picture of the non-food packaging industry
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment and the market’s major players
- Use five-year forecasts to assess how the market is predicted to develop

Extract from Executive Summary:

Flexible packaging still the trendy choice

Flexible packaging, particularly in the form of stand-up pouches, saw extremely strong growth over the review
period, continuing in 2006. Improvements in barrier technology have allowed an increasing number of products to use flexible packaging. This type of packaging – particularly stand-up pouches – gives products a highly glossy, visible presence on store shelves. Since flexible plastic is still the packaging of choice for refill containers, the explosive growth of household cleaning wipes was important. In addition, pouches and flexible plastic remain highly popular in pet food. With premium brands continuing to see the strongest growth, manufacturers have embraced both pouches and glossy flexible plastic (both generally with resealable closures) as a way of spotlighting the high-quality, premium positioning of their products. However, overall growth was severely hurt by the continuing decline of cigarette sales. Flexible “soft pack” volumes were hit by both a declining number of smokers as well as consumers’ continuing preference for folding cartons.


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