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Apple iPhone Rocks Cell Phone Industry
ChangeWave, April 2007, Pages: 20


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The latest ChangeWave consumer cell phone survey shows the startling impact the Apple iPhone is continuing to have on the cellular industry. The survey was conducted April 4 -10 and a total of 3,489 ChangeWave Alliance members participated.

Key Questions Answered in this Report:

- Are consumers likely to purchase the new Apple iPhone?
- What are the most important reasons consumers have for purchasing an iPhone?
- What are the top cell phone manufacturers?
- Who are the top cell phone service providers?
- What is the outlook for fiber optic services like Verizon’s FiOS and AT&T’s U-verse internet and TV service?

Top Reasons to Purchase this Report:

- Discover what impact Apple iPhone will have on the cellular industry
- Understand the most important reasons why consumers are likely to purchase an iPhone
- Find out if consumers are willing to pay for triple-play service -- the bundling of Internet, Television and Home Phone services together
- Identify the trends in home VoIP

Methodology
We survey our proprietary intelligence-gathering network of 10,000 accredited members on a wide range of research topics and convert the findings into valuable business intelligence reports. These credentialed technology professionals and business executives work in over 20 vertical industries -- and spend their everyday lives on the frontline of technological change. Nearly 3 out of every 5 members (58%) have advanced degrees (e.g., Master's or Ph.D.) and 94% have at least a four-year bachelor's degree.

Our research provides a real-time view of companies, technologies and business trends in key market sectors, along with an in-depth perspective of the macro economy - well in advance of other available sources.


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