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Digital Music and Mobile Handsets
Berg Insight AB, May 2007, Pages: 90
Digital Music and Mobile Handsets is a comprehensive report analysing the converged digital music market in Europe and its impact on the mobile industry.
This strategic research report from us provides you with 90 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.
This report will allow you to:
Understand the dynamics of the European digital music market.
Anticipate future changes in the music distribution value chain.
Evaluate existing and future business models for delivering music content to mobile users.
Identify the key barriers against widespread adoption of mobile music services.
Comprehend the future role for mobile handsets in music consumption.
Realise the true potential of the future converged digital music market.
This report answers the following questions:
- When will digital music sales overtake physical sales in Europe?
- Who are the winners from the ongoing paradigm shift within the music industry?
- How are mobile users going to experience music in the future and what are the implications of this for content service providers?
- Is it meaningful to discuss mobile as a separate delivery channel for music?
- What are the music strategies of the main handset manufacturers and telecom equipment vendors?
- Which are the current music offerings from the main European mobile operators?
- How is music driving the demand for advanced handsets and flat-rate mobile Internet access?
- In what ways can mobile operators harness the power of digital music for marketing and to promote customer loyalty?
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