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China Advertising Industry Forecast Report, 2007-2010
Research In China, April 2007, Pages: 127
China's advertising industry develops rapidly in recent years. In 1H2006, the revenues of China advertising stood at RMB155.5 billion, up by 18% compared to the same period last year. Of which, cosmetics/bath items industry was in the first position with RMB25.6 billion advertising released, followed by medicine, commerce & service industry, food and beverage. Yet, beverage industry grew by 55%, being the fastest.
In 1H2006, there was a significant surge in the released advertisements since the holding of Torino Winter Olympics, German World Cups, Super Girl TV program and other events. If compared with 21% growth in 2005, there was a declining trend for the growth rate of the advertising market in 2006.
From the year 2007, the global advertising market will keep an annual growth rate of 5% or so. In particular, the emerging markets and online advertising market will increase at a double-digit rate. Currently, the online advertising market develops fast, and the growth will be up to 24.5% in 2007. Large advertising corporations around the world pay a lot of attention to the emerging markets in China and Russia. The growth rate of Chinese advertising market, as estimated, will be up to 19%. In comparison to the strong momentum of Internet Advertising and emerging markets, there is a slow growth for the traditional advertising & media markets in western developed countries.
Since the Opening-up of Chinese advertising market to the outside world on Dec 10th 2005, the exceedingly growing Chinese advertising market has attracted many multi-national advertising groups that boast of capital strength, scientific management methods, experienced operation, talented human resources and diversified business portfolio, bringing great challenges to domestic advertising companies.
Some multi-national advertising & media groups are making further efforts in China to purchase more local advertising firms. The operation of overseas capital is vital to the survival of Chinese media, and thus national brands are hard to be cultivated in short run. Besides, the traditional cultural heritage has also been weakened. The steadily growing Chinese advertising industry is vulnerable to the seizure of multinational advertising corporations that carried out the cooperation with local counterparts at first and gradually acquired them.
The report is based on the information from the National Bureau of Statistics of China, the State Administration of Radio, Film and Television, the Ministry of Culture, the General Administration of Press and Publication of the People's Republic of China, China Advertising Association, CTR MI and related newspapers and magazines. It gives an elaborate study on the fundamentals, development environments of China's advertising industry and its development in major cities, key advertising companies as well as the State's policies towards advertising. In addition, more attention is paid upon the development trend, segmented markets and investment prospect of advertising industry. This report can not only help institutions like advertising companies, film &TV enterprises, agencies and investment organizations to be familiar with the latest developments of advertising industry for the moment; but it also is a decision-making reference for corporate positioning and development strategies of enterprises.
Please note this report is currently only available in Chinese. However, if you wish to obtain an English version, a translation service is available which will take 3-5 working days.
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This title is also available in the following language
China Advertising Industry Forecast Report, 2007-2010 (Chinese Version)
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