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Music Phone Wins But Mobile Music Loses in China
In-Stat/MDR, April 2007, Pages: 34
Following three years of continuous strong growth, China's mobile music market slowed down in 2006 as a result of service provider (SP) regulation initiated by the Chinese Ministry of Information Industry (MII) and mobile operators.
However, even though the SP regulation has affected the mobile music market in the short-term, we believe it is positive for the continuous healthy development of the wireless value-added service market. We believe that the mobile music market will recover from SP regulation in 2007.
Looking to the future, the increasing popularity of music phones is an uncertain factor for the mobile music market, since mobile users can download pirated music from the Internet and upload it to their cellphones.
This report analyses the development of the music phone market in China, provides music phone market size, major vendor market shares, and music phone shipment forecasts through 2010. We also forecast the penetration rate of music phones among Chinese subscribers between 2005 and 2010. The report also analyses the various ways Chinese music phone users have access to MP3 files. Combining these analyses, we demonstrate how the proliferation of music phones will impact China's mobile music market.
Finally, the report provides an overview of China's mobile music market, including recent developments, market drivers, and constraints. It provides mobile music revenue figures for 2006, broken down by service provider and mobile operator.
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