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How Britain Shops 2007: Sector Summary
Verdict Research Limited, April 2007, Pages: 96
Introduction
How Britain Shops 2007: Sector Summary provides a detailed overview of the shopping habits of consumers. It examines who shops for what, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.
Scope
Thorough analysis of how customers shop in eight retail sectors: clothing, DIY, electricals, food & grocery, home wares, music & video and personal care. How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty / disloyalty. Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.
Highlights
In 2007 conversion rates in all the profiled retail sectors have improved year-on-year, indicating that retailers have been effective at persuading casual shoppers to become main users. Food & grocery and electricals retailers have recorded the highest increases with conversion rates improving by 3.3 percentage points. In tandem with conversion rates loyalty scores improved in all sectors in 2007. Retailers in food & grocery and clothing achieved the best results with their loyalty score gaining 3.1 percentage points. In 2007 retailer concentration has continued apace with the average main user share of the five leading retailers in each sector reaching 59.4%. As scale efficiencies become increasingly important and margin pressure continues, larger players can leverage their scale and are better positioned to deal with a tougher retail climate.
Reasons to Purchase
How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers. Use this report to understand what drives the loyalty of your customers and find out where they also shop at. Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.
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