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European CCTV and Video Surveillance Equipment Markets
Frost & Sullivan, April 2007, Pages: 144
This Frost & Sullivan research service titled European CCTV and Video Surveillance Equipment Markets provides a complete analysis of key drivers and technology trends in the markets. The study also provides an overview of the competitive market shares of major participants and offers strategic recommendations to overcome the existing challenges. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technology solutions: analogue, digital and IP-based solutions.
Increasing Importance of IP Video Offers Growth Potential in the European CCTV and Video Surveillance Equipment Markets
The European CCTV and video surveillance equipment market is relatively the most active segment within the security industry in comparison to other building security equipments and is characterised by a bustle in the IP surveillance domain. IP-based video surveillance systems enjoy huge publicity, with every business thinking of or already having incorporated network-based solutions as part of their surveillance systems. These systems are considered more or less a commodity, with customers beginning to regard them as the most effective way to deter the growing levels of crime. Accordingly, the market is currently witnessing a major technological transition toward network-enabled surveillance solutions.
'More than any other factor, the unnoticed breaches in security followed by the subsequent loss of either personnel or sensitive data have heightened the need for CCTV and video surveillance solutions as part of security systems in every organisation,' notes the analyst of this research service. 'It is evident that across Europe the awareness levels of the need for video surveillance are on an all-time high, following acts of terrorism, vandalism and violence.' Given this scenario, CCTV and video surveillance systems capable of capturing, transmitting and recording real-time data are seen as the only solution to deter crime.
Market Growth to Hinge on Education of End Users and Installers
CCTV in Europe is definitely on a high growth trajectory, with rising awareness and adoption of IP solutions acting as major drivers bolstering growth. In addition, proactive systems capable of performing intelligent analysis are spurring demand for network cameras and recorders. However, at present, the difficulty in making resellers and end users follow the market trend toward IP technology is slowing down the migration to network-based solutions.
'A strong analogue market, followed by years of experience of security companies in offering traditional CCTV products, is rendering it difficult for manufacturers to make installers look beyond what they have been offering erstwhile,' explains the analyst. 'Hence, educating end users and installers, as well as sensitising them on the huge benefits and the return on investment for network solutions should remain a key focus area for market participants.' In addition, wiping off scepticism regarding possible data tampering and network availability will further help build end user confidence toward video surveillance solutions.
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