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European Radio Frequency Identification (RFID) Middleware Markets
Frost & Sullivan, Feb 2007, Pages: 121
This Frost & Sullivan research service titled European Radio Frequency Identification (RFID) Middleware Markets provides an in-depth overview of the markets and includes key application and technology trends. The study also provides revenue forecasts and strategic recommendations for business development. In this research, Frost & Sullivan's expert analysts thoroughly examine the following end-user markets: healthcare and pharmaceuticals, retail and consumer packaged goods, hi-tech and discrete manufacturing.
Growing Volumes of Data Create Need for RFID Adoption in Europe
The European radio frequency identification (RFID) market holds huge promise for growth, given its past and existing initiatives in retail, healthcare, manufacturing, logistics, as well as anti-counterfeiting measures and the increasing investments in this space. The market has not demonstrated growth to the extent of the RFID market in the United States, but is nevertheless poised for growth. There is a strong case for RFID in places where the costs of items are high and also in places where pilferage is high. Likely growth segments for RFID middleware will be in the areas of drugs manufacturing and tracking, medical equipment tracking in hospitals as well as asset tracking.
Currently, the majority of end users are implementing RFID solutions at a case, pallet or carton level. However, with the increasing usage at various levels in segments such as pharmaceuticals, the volume of data to be handled will grow. Accordingly, enterprise applications will require a middleware capable of withstanding the enormous flow of data. 'The RFID technology has enormous potential and will exhibit strong growth in the European region,' remarks the analyst of this research service. 'The increased use of the technology at case and item level tagging is expected to result in greater amount of data generated, thereby creating enhanced need for middleware to reduce data congestion.' The rise in RFID adoption will depend on the sophistication provided by the middleware, which can be embedded in the readers or as a part of enterprise solutions. Moreover, the success of RFID in open loop systems will clearly depend upon the data handling capabilities provided by the middleware.
Increased Vendor Collaboration to Create Greater Growth Potential
Currently, there are several issues that pose stiff challenges for the European RFID middleware market. Some of the immediate challenges include meeting regulatory requirements such as ‘Listen Before Talk’ (LBT), which are unique to Europe. Add to that, certain countries such as France have dedicated frequencies in the UHF band for military and defence, which clash with RFID frequencies. Moreover, European businesses and supply chains are considered efficient with bar code implementation and therefore adopt a cautious approach toward full-scale RFID deployment. Therefore, creating a networked environment spanning all participants and forming multiple business process flows simultaneously at every level requires meticulous detailing during integration. The performance of systems can be affected during the conversion. Besides, integration with WMS and ERP can be cost-intensive.
'The success of the RFID technology is based on the effective integration of all data, creating meaningful interpretation for the enterprise systems,' explains the analyst. 'The move toward a demand-oriented supply chain and lean manufacturing necessitates stringent and accurate data control techniques.' In addition, collaboration between vendors is likely to increase, since end users expect a uniform, seamless solution between the devices and the enterprise application software. Therefore, partnering between device management solution providers and enterprise application software providers will prove beneficial.
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