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Travel Booking in the United States 2007
Mintel, April 2007, Pages: 91
This report looks at a battle happening in the travel booking market. This is frequently characterized as being the struggle between online and offline booking. However, as more and more booking sources take their services online, it is more accurate to say that the battle is between Internet-based travel agencies, traditional travel agencies, and suppliers (airlines, hotels, rental car companies, etc.).
Specific insights include:
- Why Baby Boomers are important to the travel booking market
- How suppliers have sought to eliminate the middleman in the booking process, keeping more money in-house
- Which travel components travelers choose to book for themselves and which they are more likely to leave to a professional
- Who is more likely to travel, thus having the most significant impact on the travel booking market
- What components travelers are booking (airfare, cruises, package vacations, etc.) and how they are booking them
- How the Internet is used during the booking process
This report includes airline, hotel, and car rental bookings made for personal or vacation purposes. The report focuses on leisure travel, not corporate travel. However, some business travel coordinated by consumers is undoubtedly incorporated into the data, since customers often combine business and leisure travel.
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