|
|
 |
|
Viewing report
|
|
|
|
Adult Obesity in the United States 2007
Mintel, April 2007, Pages: 65
This report covers products and services for those who suffer with issues related to being overweight, and tracks the retail experience through the eyes of larger-sized adults. Ultimately, this work provides possible avenues of improvement for retailers, while suggesting that this community should be better served. There appears to be a stigma associated with this market in the sense that some do not want to be associated with serving this community (clothing especially), or a bias that suggests servicing is indirectly encouraging this epidemic.
While no one is suggesting that being overweight is healthy or desirable, there is a growing recognition that this condition is a fact of life for many Americans. Because of the sheer numbers of overweight people in the U.S., being overweight is losing some of its stigma, reducing the impetus to lose weight. In fact, studies and figures have shown that the average size of the American woman is a 14 and that the majority of women in the U.S. wear a size 12 or above. Figures have also shown that 62% of the U.S. women’s apparel market is plus sized, with this segment of the population spending $47 billion in 2005.
The bottom line is that this issue is becoming even more prevalent, encompassing all demographics across age, gender, and race/ethnicity, and is only going to worsen. The fattening of America has no quick fix, and must be addressed on several fronts. One of these involves accepting the magnitude of the issue and refusing to continue marginalizing larger-size consumers, who now make up a majority of the population.
Customers who bought this item also bought
Adult Obesity and Diabetes in the United States 2009
Children and Obesity in the United States 2009
Bariatric (Obesity) Surgical Devices - Global Strategic Business Report
Obesity, Dieting, Exercise And The Future Of Food And Drink
Booming Global Obesity Drug Market
Obesity - Behavioral, Medical, and Surgical Management, 2nd Edition (2009 Update)
Anti-Obesity Drugs - Global Strategic Business Report
Men's Clothing in the United States
Children and Obesity in the United States
Plus Size, Teens and Women in the United States
U.S. Obesity Surgery Devices Markets
Home Shopping in Europe 2007
|
|
|
|
