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White and Dark Spirits: The Consumer in the United States
Mintel, April 2007, Pages: 129
This report provides stakeholders in the distilled spirits industry—marketers, manufacturers, distributors and retailers—with analysis and insights to help make informed decisions in positioning marketing messages, and launching new products and retail strategies.
Such insights include:
- Understanding the influence of U.S. population shifts on the distilled spirits industry
- The increasing influence of premium spirits in the industry
- Why white spirits are becoming more popular than dark spirits
- How flavored spirits are driving cocktail culture
- Why imported spirit sales are growing faster than domestic spirits
- How on-premise consumption is driving sales growth
Using proprietary consumer research, statistical analysis, and other information tools such as the Global New Products Database, actionable insights for this market are provided on the issues listed above, and on many other industry matters.
The distilled spirits market is analyzed by the following segments:
- White Spirits
- Vodka
- Rum
- Gin
- Tequila
- Dark Spirits
- Whiskey (Irish/American), Whisky (Scottish/Canadian)
- Cordials and Liqueurs
- Brandy and Cognac
- Prepared Cocktails—spirit-based RTD cocktails such as margaritas or flavored alcoholic beverages (FABs)
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ProductTrends. Trends on Product Markets. Finland,2007. Spirits, liqueurs and other spirituous beverages (excluding spirits distilled from grape wine, grape marc or fruit/whisky, rum, tafia, gin and geneva, spirits distilled from fruit)
ProductTrends. Trends on Product Markets. Austria,2007. Spirits, liqueurs and other spirituous beverages (excluding spirits distilled from grape wine, grape marc or fruit/whisky, rum, tafia, gin and geneva, spirits distilled from fruit)
ProductTrends. Trends on Product Markets. Denmark,2007. Spirits, liqueurs and other spirituous beverages (excluding spirits distilled from grape wine, grape marc or fruit/whisky, rum, tafia, gin and geneva, spirits distilled from fruit)
ProductTrends. Trends on Product Markets. Greece,2007. Spirits, liqueurs and other spirituous beverages (excluding spirits distilled from grape wine, grape marc or fruit/whisky, rum, tafia, gin and geneva, spirits distilled from fruit)
ProductTrends. Trends on Product Markets. Lithuania,2007. Spirits, liqueurs and other spirituous beverages (excluding spirits distilled from grape wine, grape marc or fruit/whisky, rum, tafia, gin and geneva, spirits distilled from fruit)
ProductTrends. Trends on Product Markets. Slovakia,2007. Spirits, liqueurs and other spirituous beverages (excluding spirits distilled from grape wine, grape marc or fruit/whisky, rum, tafia, gin and geneva, spirits distilled from fruit)
ProductTrends. Trends on Product Markets. Bulgaria,2007. Spirits, liqueurs and other spirituous beverages (excluding spirits distilled from grape wine, grape marc or fruit/whisky, rum, tafia, gin and geneva, spirits distilled from fruit)
ProductTrends. Trends on Product Markets. France,2007. Spirits, liqueurs and other spirituous beverages (excluding spirits distilled from grape wine, grape marc or fruit/whisky, rum, tafia, gin and geneva, spirits distilled from fruit)
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