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Opportunities in Malaysian Tourism Industry (2007-2009)
RNCOS E-Services Private Limited, June 2008, Pages: 60
In the market research report on 'Opportunities in Malaysian Tourism Industry (2007-2009)” provides an in-depth analysis of the present and future prospects of the Malaysian tourism industry. The report focuses on different tourism parameters: Inbound Tourism, Outbound tourism, Expenditure by Inbound tourists, expenditure by outbound tourists, accommodation facilities, transportation facilities and medical tourism. This report helps clients to analyse the opportunities and factors critical to the success of tourism industry in Malaysia.
Key Findings
- Singapore, Thailand and Indonesia are important sources of visitors for Malaysia. Beyond ASEAN, tourist arrivals from China and India will remain an important influence throughout the forecast period (2007-2011).
- The promotion of education tourism will continue to be expanded to expedite the development of Malaysia as a preferred destination for international students. The projected foreign exchange earnings from this potential source of growth are estimated at RM 900 Million by 2010.
- It is expected that expenditure by international tourist in Malaysia will increase by 7.2% per head by 2011 as compared to 2006.
- Youths are generally considered to be the adopters of the new products and concepts. This provides the tourism industry with the opportunity to target the young age group as their potential customers. It is expected that the population aged between 15-65 years will constitute 64.1% of the total population by 2011.
- Increasing disposable income will definitely open the opportunities for the outbound tourism and domestic tourism. It is expected that Malaysian per head disposable income will increase with the CAGR value 6.29% for the period spanning from 2007-2011.
- It is expected that the domestic tourism trip will increase with the CAGR value 6% for the period spanning from 2007-2011, which can bring plethora of opportunities for other industries (aviation, hotel, retail etc).
- Tourist arrivals from China will remain an important influence throughout the forecast period, as the majority of Chinese tend to weigh their spending towards consumer purchases as opposed to luxury hotel accommodation.
Key Issues and Facts Analysed
- How is the performance of Global tourism, Asia-Pacific tourism and ASEAN tourism Industry?
- What is the position of Malaysia tourism industry with respect to the ASEAN tourism industry?
- What are the emerging trends in the Tourism sector in Malaysia?
- What is the future Outlook of the Tourism industry in Malaysia in terms of Inbound Tourism, Outbound tourism, Expenditure by Inbound tourist, expenditure by outbound tourist?
- What are the Key driving forces in the Malaysian tourism industry?
- What opportunities exist for the Tourism industry in Malaysia?
- What are the Challenges being faced by the industry?
- Who are the key players in the Malaysian tourism industry?
- How is the market affected by other factors prevailing in the economy?
Key Players Analysed
This section covers the key facts about players currently operating in the Malaysia tourism industry including Malaysian Airline System Berhad, Malaysia Airlines, Air Asia, SilkAir, Accor Hotel Group, Sol Melia S.A., PYOtravel and Ping Anchorage Travel & Tours Sdn. Bhd.
Research Methodology Used
Information Sources
Information has been sourced from namely, books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to access to more than 3000 paid databases.
Analysis Method
The analysis methods include the following: Ratio Analysis, Historical Trend Analysis, Linear Regression Analysis using software tools, Judgmental Forecasting and Cause and Effect Analysis.
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