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Business Power: Creating New Wealth from IP Assets
John Wiley and Sons Ltd, June 2007, Pages: 288
Intellectual property is unique: new ventures can be created without interrupting existing revenue streams and cash flows. IP provides an opportunity for new revenues, cash flows, and earnings, but it takes a savvy company to manage this process. This book is designed to provide an orientation to the executive and board member who needs to broaden their understanding of IP and how it affects corporate strategy and value.
Chapters covered include:
- Building IP Value in the Corporation, Improving Corporate Competitiveness
- Corporate IP Management in the Global Market
- The Economic Infrastructure
- IP & Its Effect on Corporate Research & Development
- Organizing for Success
- Valuing Intellectual Property, and Analyzing & Leveraging IP Assets
An invaluable guide to intellectual property innovations and infrastructure development An executive's guide to the dynamic changes that affect corporate value taking place inside and outside the enterprise, Business Power is written by business, legal, technological, and financial practitioners in the Taskorce who have been tracking business practices and innovations for the past eight years. With its
Foreword written by the Honorable Robert Cresanti, Under Secretary of Commerce for Technology Administration, Business Power is a unique business tool with the how, why, and most importantly, what you can and need to do to build your company's competitive power!
Reviews:
'Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation.'
-Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation
'It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are interested in brand management, human capital management, patent portfolio management, trade secret management, or anything in between, and whether you are an interested observer of business, or a CEO of a Fortune 500 company, you will gain something from this book.'
-Anthony Breitzman, PhD, Principal and Director of Research 1790 Capital Management LLC
'Business Power provides valuable strategic and tactical knowledge about IP and its role in corporate performance. The book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike.'
-William C. Foote, Chairman of the Board and Chief Executive Officer USG Corporation
About the Author:
Robert Shearer started the National Knowledge & Intellectual Property Management Taskforce to accelerate economic development through technological innovation and create an economic framework to accommodate intellectual property assets in national commerce. The Taskforce was recognized for its leadership through an invitation from the United Nations Statistics Division to conduct a joint research project into the effects of R&D on economic development for application in developed and developing nations. Mr. Shearer is an experienced professional in executive and organizational development and has led many clients to successful solutions using staffing, organizational design, executive continuity, education, and training strategies. He has served as an expert witness in federal court on matters pertaining to organizational behavior and market research. He was a board member of the Superconducting Super Collider, and a part of that successful grassroots $1 billion Texas referendum to finance the winning national proposal to the Department of Energy. He earned an MBA with honors at Southern Methodist University.
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