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2007 Online Auto Advertising
Borrell Associates Inc., May 2007, Pages: 30


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New Borrell report examines an overall slowdown for automotive advertising but a continued surge in the online spending. The online segment is on track to hit $2.8 billion this year, or 7.6 percent of automotive advertising budgets, and surpass $4 billion, or 12.6 percent, in three years.


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