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China's SMS Explosion: Capitalizing on SMS, MMS and Emerging Data Services in China
Pyramid Research, Inc., Jan 2002, Pages: 37
After a slow start, China is embracing SMS in full force. In 2001, China’s SMS revenues totaled $234 million this year, revenues will triple to roughly $750m. And that's just for starters. By 2007, SMS revenues will escalate to $16bn, generating greater revenues than all of Western Europe. As China Mobile and China Unicom struggle with declining average revenue per user (Arpu), SMS and MMS will gain momentum as a driver of revenues. Companies looking to capitalizing on this lucrative market should move quickly to provide equipment and content.
This report provides actionable strategies for companies hoping to capitalize on this booming market. Two key strategies include: Success through bundling - while the concept of bundled packages is relatively new in China, wireless data services and advanced messaging applications such as MMS will support the widespread introduction. Vendors that are able to strike close alliances with operators will no doubt be in a better position compared with their competitors. Content providers needed now - While China is largely closed to foreign operators, there are opportunities for aggressive and creative content providers. Providers in Korea and Japan are in an ideal position to leverage their data service expertise in China.
Region:
Asia-Pacifc
Number of Exhibits: 23
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