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Gprs: Next Generation Now - How W. E. Operators are Making 2.5G Work
Pyramid Research, Inc., Jan 2002, Pages: 41
We see Gprs as a much greater opportunity (and challenge) than simply an intermediate solution to third-generation (3G) services. The market for 2.5 and 3G data services will grow from $13bn in 2001 to $49bn in 2006, commanding more than a third of overall operator revenue.
This report will help you: Predict revenue potential of Gprs migration over the next five years understand the Gprs launch plans of 36 European operators effectively price Gprs services and capitalize on multimedia messaging services (MMS). It leverages the Pyramid mobile networks and mobile revenue models to build three Net Present Value (NPV) scenarios for One 2 One’s Gprs network upgrade in the UK. In three scenarios, Pyramid values One 2 One’s expected returns from data services from its Gprs upgrade based on the 2002-2006 forecast period, which will be the most robust years for Gprs revenue generation. This report highlights what elements of Gprs strategies are likely to work for operators, what will not, and what the key pitfalls will be on the path of 2.5G.
Pyramid conducted in-depth primary research and analysis of the operations of four European mobile operators - Telia, Orange UK, KPN Mobile, and Quam - revealing vastly different strategies employed in Gprs service launches.
Region:
Europe
Number of Exhibits: 29
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