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World Quarterly Retail Systems Outlook on POS; Handheld Terminals and Tablet PC Markets - Q4 2006
Frost & Sullivan, April 2007, Pages: 107

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Retail Technology Vendors Hasten to Reposition themselves as Solution Partners to Stay Afloat in an Intensely Competitive Market for POS Systems, Handheld Terminals, and Tablet PC

The increasing need to use technology to manage complexities in customer care, profitability, and operational challenges has precipitated competition among retail technology vendors. Retailers are remedying this situation by partnering with solution vendors that have leveraged newer radio frequency identification (RFID), smart card, and Wi-Fi technologies. This partnership is also helping them to prepare legacy systems for convergence. 'Retailers are undergoing accelerated business innovation in achieving profitable differentiation,' say the analysts of this research service. 'With rapidly increasing technology spending, retailers are seeking technology vendors that are willing to share rewards as well as risks.'

To cope with the intense market pressures, both new and pure play vendors have broadened their portfolio to offer end-to-end solutions. Technology vendors are focused on providing the retail value chain with multifunctional device architectures capable of forward and backward integration. 'As retail stores are becoming the focal point of technology convergence, there is a need for a ‘synchronous response retail enterprise’,' observes Shyam Krishnan, Program Manager with Frost & Sullivan’s Retail Group. Retailers that wish to stand out in the crowd are showing great interest in hand-held terminals that have evolved from its proven supply chain form factor to the real-time enabled mobile points-of-sale (MPOS), consumer, associate, and manager productivity form factors.

Advanced Technologies that Facilitate Decision Making to Succeed

Technologies that can enable data capture and access for improved decision making will remain growth drivers in developed and developing economies. 'POS replenishment in developed economies is driven by next-generation, forward and backward integration-capable POS systems,' notes Krishnan. 'However, self-checkout is likely to form a part of the POS replenishment budget.' In developing economies, POS systems continue to offer growth opportunities.

In the in-store space, tablet PC adoption is likely to be sluggish due to cost issues and the lack of clarity in item-level RFID adoption. However, the uptake can be enhanced by streamlining the supply chain, increasing employee productivity, and improving customer-facing applications.


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