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Electronic
Revisiting Southeast Asia's Prepaid Boom: New Opportunities and New Dangers
Pyramid Research, Inc., Jan 2001, Pages: 24
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Over the past five years, the introduction of prepaid mobile services
has been the most dramatic event in the Southeast Asian mobile
industry. This White Paper presents a conceptual framework to help
explain the prepaid phenomenon and then, using this framework, recount
and examine the growth of prepaid services in Southeast Asia,
illustrating where each market is along the wave, where opportunities
and dangers lie along the wave, and what strategy operators can adopt
to maximise their performance.
Region:
Asia-Pacifc
Number of Exhibits: 22
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