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North American Intelligent Buildings Market - A Snapshot
Frost & Sullivan, April 2007, Pages: 39
The Frost & Sullivan research service titled North American Intelligent Buildings Market - A Snapshot provides an overview of the intelligent buildings market, the benefits of intelligent buildings, the key market forces, current trends in the market and an overview of some leading market participants.
Cost Benefits and Mounting Environmental Concerns Promoting the Case for Intelligent Buildings
Driven by potential cost saving benefits and rising environmental concerns, the concept of intelligent buildings is gradually gaining acceptance across North America. Intelligent building helps save on operational cost by reducing operational staff and allowing greater control over lighting and heating, ventilating, and air conditioning (HVAC). Relocations prompted by business requirements are also smoother and less expensive in intelligent building setup. Cost apart, these buildings are also more environment friendly as the energy management system in an automated building controls the energy consumption in the building equipment, bringing down the energy usage and green house gas emissions.
However, with no widespread education regarding the benefits of intelligent buildings, the lack of public awareness and knowledge remains a key restraint for the intelligent buildings market. 'Knowledge about the advantages of intelligent building should ultimately reach the decision makers and building automation practitioners to convince them to make the necessary investments,' notes the analyst of this research service. 'Hence, it is the responsibility of the manufacturers and building designers to ensure adequate education through demonstration projects and knowledge sharing programs.'
Growing Trend toward Common Communication Protocols
In terms of technology, the market is witnessing a shift toward common communication protocols and a single umbrella integration solution. Standard communication protocols such as BACnet and LonWorks are widespread in the building automation industry. However, the encouraging trend is the movement of the industry toward open public interoperable standard, which is the backbone of intelligent buildings. This, in turn, is expected to reduce dependency on multiple vendors as the installation and maintenance of the communication infrastructure can be done by a single vendor. Another upcoming trend in the market is the use of wireless devices and protocols, mainly based on radio frequency technologies. Use of wireless systems can significantly reduce costs by utilizing a single antenna and common wireless infrastructures for a number of functionalities such as pagers, telephones, and local area networks.
Overall, the North American intelligent buildings market is gradually moving from a product-centric model to a service-centric model. Consumers are now looking for an overall solution model rather than individual product installations from manufacturers and this is likely to become the key competitive factor in the market. 'With the integration of subsystems, consumers are expected to demand a single service provider to help them integrate the various subsystems through a Web-based interface and provide maintenance and service for the same,' says the analyst. 'In addition to technology, expertise and knowledge to provide the right kind of user-friendly interface for the disparate subsystems will be a key differentiator.'
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