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Home Systems: Home Security (Q1 09)
Parks Associates, Jan 2009, Pages: 131
THE BOTTOM LINE
1.0 Notes on Methodology, Sources and Definitions
1.1 Information Sources
1.2 Definitions
1.3 The Report Scope
2.0 The Current State of the Home Security Market
2.1 A Brief History
2.1.1 The Consumer Driver for Security at Home
2.1.2 2008 Security Penetration
2.1.3 Inhibitors to Adoption
2.2 Accelerants for Security Adoption
2.3 Conditions Today and In the Near Future
2.3.1 Security System Sales
2.3.2 Monitored System Conditions
3.0 Market Offerings
3.1 Examples of Traditional Security Systems
3.2 Major Market Players
3.2.1 Hardware and Monitoring Market Shares
3.2.2 The Roles of the Leaders
3.2.3 Distribution
3.2.4 The Path from the Consumer’s Dollar to the Manufacturer
4.0 Technology
5.0 Consumer Demand for Electronic Security
6.0 Security System and Monitoring Forecasts 2008-2012
7.0 Implications and Recommendations
THE RESOURCE BOOK
1.0 Introduction to the Resource Book
2.0 Home Security Systems in 2008 and Beyond
3.0 Consumer Information about Security Systems
3.1 Security System Penetration Basics
3.2 Consumer Reported Reasons for Security – or No Security
3.3 Security System Usage
3.4 Economic Conditions and Intentions to Cancel Monitoring
4.0 Security Dealer Information
5.0 Profiles
5.1 ADT Security Services, Inc.
5.2 Brink’s Home Security
5.3 DSC
5.4 Elk Products
5.5 GE Security
5.6 Guardian Protection Services
5.7 Honeywell Security
5.8 iControl
5.9 Intamac Systems LLC
5.10 Monitronics International, Inc.
5.11 Protection One
5.12 uControl
LIST OF FIGURES:
- Growth of Monitored Security in U.S. Homes 1991 - 2007
- Home Security Systems in U.S. Internet Households 3Q 2008
- Reasons for Lack of Interest in Security System
- Crimes in the U.S. 1988-2007
- 2008 Security System Penetration by HH Income among Internet Households
- Comparison of GDP Growth with Year to Year Net Monitored House Growth
- Security System Usage in U.S. Broadband HHs (BB = ~57% ALL HHs)
- Length of Security System Ownership
- Top Reasons for Adopting a Security System
- Security Systems Presence in Moved Homeowner Internet Households
- NAHB and NAR Housing Statistics
- Intentions to Cancel a Variety of Home Services
- Reasons for Intentions to Cancel Monitoring Service
- Intentions for CE Holiday Spending
- Numbers of Keypads and Door Sensors in Internet HHs with Security
- Number of Window Sensors in Internet HHs with Security
- Monitoring Services beyond Burglar Alerts
- Security System Hardware Brands Reported
- Security System Hardware Brand Share 2007
- Security System Hardware Brand Share 2007
- SDM Top 10 2008
- Monitoring Provider in U.S. Internet Households 2008
- Security Industry Distribution Flowchart
- Security Dealer Company Revenue 2006
- Affiliations with Service Providers among Security Dealers
- Technologies Employed in Dealer Installed Security Systems
- Average Mark-up on Security Equipment
- Comparing Margins across Categories
- Dollar Split for Residential Home Security Market
- Two Way RF Technologies for Control
- Powerline Carrier Technologies
- Momentum for In-Home Control Technologies
- Security System Features in Internet Households vs. All U.S. HHs
- 2008 Installed Security System Sales by Home Value
- Most Important Reasons for Intending to Adopt Security
- Highest Valued Features among Current Security Owners
- High Appeal Features in Non-Security Households
- Residential Security Forecast Flowchart
- Parks Associates History and Forecast for Housing Starts 1967-2013
- Multifamily vs. Single Family Starts 2005 - 2009
- Housing Starts and Rates of Security Adoption
- Comparison of 2007 vs. 2008 Security System Unit Sales Forecast
- Penetration of Any Security System vs. Monitored Security
- Total U.S. Home Security Market Revenues 2006-2012
- U.S. Home Monitoring Forecast
- 2008 Security Forecast – Parks Associates
- Total 2008 Security System Sales
- 2008 Market Value for Basic Security Hardware
- Dealer Installed Security System $ Market Value 2007-2012
- Security and Monitored Security in U.S. Households 2006-2012
- Breakout of U.S. Households by Internet Segment 4Q 2008
- Broadband Penetration by Income 2005-2008
- Consumer-Reported Levels of Home Security 2007 and 2008
- Security System Penetration by Income
- Demographics of Security Ownership
- Millions of Monitored Security Households in U.S. 1991-2007
- Security or No Demographics by Demographics
- Reasons for Adopting a Security System
- Features Available in Security Systems
- Features Available in Security Systems – Con’t.
- Reasons for No Interest in a Security System at Home
- Reasons Intenders Report for Wanting a Security System
- Security System Usage
- Features with High Appeal among Security Households
- 4Q Intentions to Cancel Security Monitoring
- Reason for Intention to Discontinue Security Monitoring Service
- Likelihood of Canceling Various Monthly Services
- Respondents’ Total 2006 Revenues
- Locations of Security Respondents’ Installations
- Security Dealers’ Role in Homeowner’s Security Hardware Decision
- % of Security Dealers’ Installations in Single Family Residences
- % of Security Dealers’ Installations in MDUs
- Security Dealer Affiliations
- Types of Affiliations among Security Dealers
- Types of Systems Installed by Security Dealers
- Average Mark up for Dealers on Security Components
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