|
|
 |
|
Viewing report
|
|
|
|
Social Networking
Q Research Ltd., May 2007
Social Networking is at the heart of Web 2.0. Social networking sites like MySpace and Bebo not only provide online ‘communities’ where users can create a profile and link with other users, but also provide the chance to upload images and video, write blogs and leave comments for each other.
Young people are increasingly engaged with online networking. This might be down to a sense of celebrity they obtain, a sense of the unknown or just expressing themselves creatively. It could very well be this is a building block for teenagers as they construct their identity, whether it is online or in life.
There are many safety issues involved in networking online and do teenagers realise they are placing their trust in the sites that hold their private information? Inherent in this form of social networking are problems of identity theft, sexual offences, fraud, bullying and it is often the youngest people using these services who are most vulnerable.
Despite the dangers, these types of sites continue to grow in popularity. Recent figures from comScore MediaMetrix in the UK show that the fastest growing web ‘property’ between February and March 07 was the social networking site Tagged.com, with sites like Facebook and Bebo also enjoyed impressive growth. Bebo was ranked in the top 20 online properties in the UK, ranked alongside sites like BBC, Yahoo! Google and Lastminute,com.
In an effort to tap into the youth market, advertisers are looking at ways to use social networking sites to complement the other more traditional elements of the marketing mix. To do this effectively, it is vital they understand how young people interact with these sites, and what they think about the use of advertising in these spaces.
Customers who bought this item also bought
Online Social Networking
Social Networking: Finding Friends Online
Social Networking Goes Mobile
Mobile Social Networking: Connecting to Consumers
Social Networking in the United States 2009
People to People Fundraising: Social Networking and Web 2.0 for Charities
Social Networking and Connectivity in the Digital Age in the United States 2008
Brand Marketing Via Video Social Networking Sites
TecTrends Reporter: Social Networking Key Recent Media Coverage Issue 0905
Social Networking: Competitive Differentiation Strategies
An Insight into U.S. Mobile Social Networking Markets
Mobile Social Networking: Strategies and Case Studies
|
|
|
|
