Service-oriented architecture (SOA) and virtualized IT infrastructures necessitate more collaborative and tighter co-ordination services planning, deployment and problem solving across the full IT services lifecycle. In response to these emerging requirements, IBM’s Service Management initiative is driving unprecedented integration across IBM products and services, with the goal of creating modular process-centric management offerings to help customers transform their IT management and software development environments. This report describes how a leading customer is implementing this type of service management strategy, and discusses IBM’s efforts to integrate IBM Rational and Tivoli products and go-to-market programs in order deliver modular service management solutions.