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World Breathable Textiles Markets
Frost & Sullivan, May 2007, Pages: 130
This Frost & Sullivan research service titled World Breathable Textiles Markets provides growth forecasts for the market from 2006 to 2013 and segmentation of the market by technology, chemistry and geography as well as by end-user application. It also provides a detailed market share analysis. In this research service, Frost & Sullivan's expert analysts thoroughly examine the market for both coated and laminated textiles.
The following technologies are covered in this research:
- Coated textiles
- Laminated textiles
Market Overview
Intense Competition Triggers Price Pressure in Global Breathable Textiles Markets
Asia Pacific is fast becoming a favoured destination for the production of breathable textiles due to attractive growth rates; this is driving several new participants to enter the market in this region. China, in particular, is experiencing double-digit growth rates. Compared to other sectors of the textiles industry, the breathable textiles market offers wider profit margins and has lower entry barriers in terms of capital investment and technology, especially coated breathable textiles. This tends to attract small and medium-sized companies, leading to a highly fragmented market that eventually impacts the market in two key ways: intensified competition and increased price pressures.
'This challenge is expected to have a very high impact on the global market for breathable textiles over the next one to two years,' says the analyst of this research service. 'However, its impact is likely to reduce over the forecast period as the number of new entrants in the Asia Pacific market each year is expected to decline and some amount of consolidation may also occur.' Currently, there is a definite decline in the production of breathable textiles in both Europe and North America, which will intensify as the market in Asia Pacific develops. On a positive note, high-tech applications and high specification products are likely to remain in these regions. This could slow the decline in production to some extent as these applications and segments command the highest price premiums.
Innovation: the Best Way to Ensure Profit Margins Remain High
The perception that innovation in the breathable textiles market is stagnating could negatively impact its long-term development. The challenge for market participants is not only to ensure continued development of innovative products, but also to communicate their benefits to end users so that they are willing to pay a price premium for such products. For instance, companies could focus on making waterproof, breathable textiles more functional by incorporating flame retardancy, chemical resistance, antibacterial properties, or odour elimination. Innovations could also help address some technical limitations of existing products such as less breath ability compared to soft shell alternatives or reduced performance in low temperature conditions.
'Another way to ensure price premiums through innovation is for companies to focus on very high-tech, high-end applications,' adds the analyst. 'Some raw materials participants in the Europe have said that, going forward, they will only focus on such applications as they think they can keep this segment of the market in Europe as well as get a price premium for these products.'
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