The Australia Online report analyzes the changes that cheap broadband is bringing to the continent's Internet usage patterns, e-commerce and online advertising.
The wide availability of broadband has particularly benefited Australia's more isolated areas the North and South which now lead the country in terms of Internet penetration.
Younger Australians also benefit. Ninety percent of children aged 12-14 now use the Internet, as well as 40% of 5-8 year olds. In fact, only older Australians have been slow to adopt the Internet.
Key questions the 'Australia Online' report answers:
- What is changing the demographic of Australia's online population? - Which geographic areas are growing the fastest online? - How is cheaper broadband expanding online services? - How much will Australian online shoppers be spending online? - Why is online advertising expected to expand? - What will be the affect of the mobile Internet? - And many others...
The Australia Online report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions today.
