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US Retail E-Commerce: Entering the Multi-Channel Era
eMarketer, May 2007, Pages: 24
Executive Summary
Key US Retail E-Commerce Metrics, 2003-2005 & 2006-2011 (CAGR*)
Issues & Questions
The eMarketer View
Key eMarketer Numbers-US Retail E-Commerce
US Retail Outlook
Real Growth in US Private Consumption, 2003-2011 (% increase vs. prior year)
Annual Growth Rate of US Retail Sales*, 2002-2007
Retail E-Commerce: Market Size and Outlook
US Retail E-Commerce Consumer Demand Model, 2006-2011
Consumer 'Online Buying' Definitions, 2006
Internet Users
US Internet Users, 2006-2011 (millions, penetration and % change)
Online Shoppers and Buyers
US Online Shoppers, 2006-2011 (millions and % of Internet users)
Comparative Estimates: US Online Shoppers, 2004-2006 (% of Internet users)
Demographic Profile of US Visitors to Shopping and Classifieds Web Sites, January 2007 (% of total)
US Online Buyers, 2006-2011 (millions and % of Internet users)
Comparative Estimates: US Online Buyers, 2004-2006 & 2010 (% of Internet users)
Payment Methods Used for Online Purchases by Internet Users in North America, by Age, Q1 2005 & Q1 2006*
Leading Barriers to Online Shopping according to Offline Buyers in the US, April 2006 (% of respondents)
US Online Buyers As a Percent of Online Shoppers, 2006-2011
Online Sales
US Retail E-Commerce Sales, 2006-2011 (billions and % increase vs. prior year)
Comparative Estimates: US Retail E-Commerce Sales, 2006-2011 (billions)
Comparative Estimates: US Retail E-Commerce Sales, 2006-2011 (CAGR)
US Retail E-Commerce Sales, 2007, 2010 & 2011 (% increase vs. prior year)
Average Annual Amount US Online Buyers Spend Online, 2006-2011 (% increase vs. prior year)
What Is Bought Online
Breakdown of Sales at the Top 500 US Retail Web Sites, by Category, 2005
Retail E-Commerce Sales in the US, by Select Categories, 2006 (% increase vs. prior year)
Preferred Channel* for Select Purchases according to US Consumers, by Category, January 2007 (% of respondents)
How Consumers Shop Online
The Influence of Traditional Media
Best Media for Reaching and Engaging US Adult Internet Users with Information about New Products and Services, November 2006 (% of respondents)
Primary Outlet for Learning about New Products according to US Consumers, January 2007 (% of respondents)
Media that Influence US Consumers to Start a Search for Merchandise Online, by Gender, November-December 2006 (% of respondents)
The Internet as a Consumer Research Tool
Average Number of Web Sites Visited by US Adult Internet Users While Doing Product Research, by Gender, 2006
Top 10 Upstream Industries Visited by US Internet Users before Visiting Shopping and Classifieds Web Sites, January 2007 (% of total visits)
Select Shopping and Classifieds Web Site Categories, Ranked by Percent of US Visitors that Arrive at Site via Search Engine, February 2007
Sources Used to Decide Where to Make Last Online Purchase according to US Online Buyers, 2006 (% of respondents)
Online Sources that US Online Holiday Shoppers Turn to First for Product Information, November 2006 (% of respondents)
Preferred Method of Researching a Product or Service Online prior to Making an Online Purchase according to US Adult Internet Users, 2005 & 2006 (% of respondents)
Preferred Method of Finding the Lowest Price for Goods and Services Online according to US Adult Internet Users, 2005 & 2006 (% of respondents)
Interest in Online Shopping Activities among US Internet Users Who Are Also Interested in Social Networking Sites, November 2006 (% of respondents)
Cross-Channel Shopping Behavior
Cross-Channel Shopping Behavior of US Online Shoppers, 2006 (% of respondents)
Reasons that US Consumers Prefer to Shop Online, in Stores and/or via Catalogs, 2006
Select Ways the Internet Has Improved the In-Store Shopping Experience according to US Consumers, January 2007 (% of respondents)
Demographic Profile of US Consumers Who Research Products Online before Purchasing Them in a Store, by Frequency, November-December 2006 (% of respondents in each group)
US Consumers Who Research Select Products/Services Online before Purchasing in a Store, by Gender, November-December 2006 (% of respondents in each group)
Select Products for the Home that US Online Shoppers Will Research Online and Purchase Online vs. Offline, June 2006 (% of respondents)
Online Retailers
The Largest Online Retailers
Online Sales Revenues among the Top 500 US Retail Web Sites, by Type of Company, 2005 (billions)
Top 30 Retail E-Commerce Sites in the US, Ranked by Market Share of Visits*, February 2007
Satisfaction with Retail E-Commerce Web Sites among US Consumers, 2005 & 2006 (based on a 100-point scale* and % change vs. prior year)
Retailers that Provide the Best Online Shopping Experience in the Consumer Electronics Category according to US Adult Internet Users, November 2006 (on a scale of 1-5)
Retailers that Offer the Lowest Online Prices in the Consumer Electronics Category according to US Adult Internet Users, November 2006 (on a scale of 1-5*)
Challenges Facing Multi-Channel Retailers
Multi-Channel Services Offered by US Retailers, April 2006 (% of respondents)
Select Methods Used by US Multi-Channel Retailers to Integrate Stores and Web Sites, 2006 (% of respondents)
US Retailers' Multi-Channel Capabilities, April 2006 (% of respondents)
US Retailers with Profitable Web Operations, by Business Model, May 2006 (% of respondents)
Relative Profitability of Multi-Channel Customers according to US Multi-Channel Retailers, 2005 & 2006 (% of respondents)
Business Initiatives that Matter to US Multi-Channel Retailers, December 2006 (% of respondents)
Leading Organizational Barriers Keeping US Multi-Channel Retailers from Achieving Multi-Channel Excellence, October & December 2006 (% of respondents)
Retail E-Commerce Web Site Conversion Rates according to US Online Retailers, 2005-2007 (% of respondents)
Rich Media Features Offered by US Online Retailers, Q4 2005 & Q4 2006 (% of sites surveyed)
Custom Content and Tools Offered by US Online Retailers, Q4 2006 (% of sites surveyed)
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Retail E-Commerce Forecast: Cautious Optimism
E-Commerce in the US: Retail Trends
E-Commerce in a Recession: The Impact on Consumers and Retailers
Global B2C E-Commerce Report 2009
Germany Online: Europe’s Biggest E-Commerce Market Comes of Age
Global Digital Economy – E-Commerce & M-Commerce Trends & Statistics
UK B2C E-Commerce: Continued Growth in Tricky Times
Asia-Pacific B2C E-Commerce:China, Japan and South Korea
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