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Supermarket & Hypermarket Retailing in China 2007
Access Asia Ltd., May 2007, Pages: 148
This report covers the supermarket and hypermarket retailing industry in the People’s Republic of China, encompassing all forms of retailing and retail formats. It does not cover distribution, wholesaling, logistics, advertising or marketing.
EXTRACT FROM INTRODUCTION
'...Based upon recalculations of national retail sales, and based upon the growth in individual retail sectors, Access Asia estimates that between 1999 and 2006, China’s total retail market grew 157.41% in current terms to RMB4.16trn – representing an annual average growth rate of 19.68% over that period.
China’s supermarket industry continues to develop rapidly. New chain store networks are emerging outside the top three cities of Beijing, Guangzhou and Shanghai as retailers extend their reach into many second- and third-tier cities. There is beginning to be aggressive consolidation in the market, as larger operators swallow up smaller players.
Foreign supermarket and hypermarket chains, such as Carrefour, have already entered the market, but room for expansion in the tier-one cities is now limited. Much more attention is now being focused, by both foreign and domestic chains, on outlying suburbs, as well as provincial new towns and cities. However, growth is hampered by the lack of distribution infrastructure. Also, although consumer incomes and spending have grown significantly, average purchases are still very small, and margins are tight.
According to government data, which only covers supermarket chains over a certain size, China’s supermarket retail market comprised about 26,429 stores, and is valued at RMB647bn, but the estimated total size, including all supermarkets, based on our own findings, is significantly more. ...'
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