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Japanese Mobile Market Forecast 2003-2010, Second Half 2006
Research On Asia, Group, Inc., May 2007, Pages: 58
This is a regular report published in our Asian Market Forecast (AMF) Annual Advisory Module. The report analyzes the trends and characteristics of Japanese mobile operators by categorizing important market changes and mobile operators’ events which took place from June 2006 to December 2006. Together with an analysis on the development of the Japanese mobile market from 2000 to today, the report projects how the market will change by 2010, considering expected government policies, regulations, movements and strategies of players, and changes in user lifestyles.
According to the latest research, the number of mobile users in Japan will increase to 107.3 million by the end of 2010 with a compound annual growth rate (CAGR) of 3.93% during 2003-2010. In the report titled Japanese Mobile Market Forecast 2003-2010, Second Half 2006, we have analyzed the trends and carrier strategies in the Japanese mobile market in 2006.
The introduction of Mobile Number Portability (MNP) was the most important issue in the Japanese mobile market in the second half of 2006, however it had a limited influence on the overall mobile market because mobile operators maintained a relatively low subscriber churn rate by offering attractive handsets, services and tariff plans, says Yukiko Noda, a senior analyst. Another notable change in the Japanese mobile market was the emergence of SoftBank Mobile, created by the merger between SoftBank and Vodafone Japan. Also e-Mobile, as a new entrant launched its services in March 2007 (FY 2006 ends in March in Japan). In addition, 3.5G (HSDPA) networks are spreading and data services are expected to increase with an accelerating speed, providing another driving engine for market growth in Japan.
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