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Refrigerated and Frozen Dough in the US 2007
Mintel, Feb 2007
This report helps industry marketers, manufacturers, retailers, and investment professionals understand the current market for refrigerated and frozen dough. In particular the report:
- Analyzes consumer cooking habits to see how they help shape preferences for dough types
- Evaluates the impact of households with children and how family eating patterns affect the market
- Identifies which refrigerated and frozen dough products consumers use for specific occasions
- Discusses how packaging options influence behaviour
- Explores new marketing opportunities centred on portion control and innovating packaging options
To do so, we rely on its own proprietary consumer research and Global New Products Database, as well as statistical analysis and thorough primary and secondary research. These give industry participants a competitive edge in formulating, positioning, and marketing their frozen snacks.
The report also analyzes the market by its key segments, and gives detailed insights into leading brands and sales trends.
Sales for refrigerated and frozen dough dipped to $2.38 billion during 2001-06, a decrease of 0.3% in constant prices and 3.7% in current prices. The industry is facing a number of obstacles, including competition from in-store bakeries and mixes, a lack of growth in population for children and teens, and challenges in incorporating whole grains.
This report covers refrigerated and frozen dough that typically require baking or filling before eating.
Included are the following types of dough:
- Biscuits
- Rolls
- Bread and breadsticks
- Cookies
- Brownies
- Sweet rolls
- Pie crusts and other pastry
The report excludes:
- Frozen bagels
- Frozen prepared desserts
- Pizza dough
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