This report studies the adoption of multimedia handsets by respondents to an TAP survey. Information inside this report states that there still remains a significant amount of customer resistance to acquiring and using multimedia handsets. This report provides information on the respondents interest in acquiring and using a multimedia handset. The results also explore consumer attitudes towards operators' business models, especially how they would prefer to manage media files for use on their handset and the price they are willing to pay for downloads and video services.
This report also explores how multimedia handsets are used in Japan and points out the significant differences between that market and multimedia users in the US.
In addition, this report anticipates the influence that the Apple iPhone will have on the market for multimedia handsets in the US.
