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The Competitive Landscape in European Forecourt Convenience Retailing
Datamonitor, May 2007, Pages: 18
Shop sales now account for as much as 40% of total revenue at certain service station sites across Europe. Moreover, some 50% of visitors to Europes forecourt shop sites buy shop products. This analysis identifies the value of key forecourt retailing shop markets and uncovers shop site numbers, visitor numbers and value market shares for key competitors within selected service station markets.
Scope of this title:
Shop sales now account for as much as 40% of total revenue at certain service station sites across Europe. Moreover, some 50% of visitors to Europe’s forecourt shop sites buy shop products. This analysis identifies the value of key forecourt retailing shop markets and uncovers shop site numbers, visitor numbers and value market shares for key competitors within selected service station markets.
Scope of this title:
- The value of core forecourt shop markets and the relationship with shop network coverage.
- The competitive shares of the main players within the sector.
- A comparison of key retailers in the European forecourt convenience sector across criteria such as daily customer numbers and sales per forecourt shop.
- Insight into the behaviour of service station visitors in terms of fuel and non-fuel purchases and the value of the average customer basket.
Highlights of this title:
Across Europe the average number of visitors to forecourt shops making non-fuel purchases is just over five in every 10, whilst the rest refill their fuel tank and make no additional purchases. Markets with lower proportions of shops in their national forecourt network clearly benefit from greater non-fuels sales activity per site. Germany achieves the highest average annual shop sales partly due to the relatively high average number of visitors to each of its forecourts. However, its average shop sales per customer are also the fifth highest of the markets assessed. This is bolstered by the positive shop performances of Shell, Esso and Aral. The best forecourt retailers have a share of the forecourt convenience market which is significantly in excess of their share of the shop network. Shell accounts for a quarter of forecourt shop sales in the Netherlands despite having less than a fifth of total shop sites and in the Czech Republic OMV Aral is in a similar position.
Reasons to order your copy:
Measure Europe’s largest forecourt shop markets and identify those where customers propensity to buy products from the forecourt shop is greatest. Uncover the market shares for Europe’s main forecourt shop retailers and assess the core reasons for their success across a range of performance criteria. Understand how your forecourt shop customer numbers and buying behaviour compares to that of your competitors.
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