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Beer, Wine and Spirit Consumption Preferences: Exploring Consumer Needs and Switching Behavior
Datamonitor, May 2007, Pages: 108
Alcohol consumption by volume in some countries and categories of the US and Europe is almost static or negative due to demographic changes such as top-heavy population pyramids, combined with increasing consumer interest in moderation of alcohol. However, changing preferences and trading up behavior still offer value potential for producers who faithfully serve lasting consumer trends.
Scope of this title:
- Insightful category and sub-category specific data highlighting the future direction of the alcoholic drinks market driven by consumer preferences.
- Quantitative data highlighting the attitudes, values and behaviors of consumers segmented by various demographic factors.
- Analysis of the emerging factors that will bring significant future changes in channel dynamics.
- Detailed action points offering practical strategies based on the trends and insights analyzed in the report.
Highlights of this title:
Beyond the gender divide in the beer category, there is a clear age-driven pattern in beer consumption. Midlifers are the core beer drinkers across Europe and the US.
In the US, 49% of beer sold is consumed by 25-44 year olds: this is the lowest percentage share for this combined age group across Europe and the US.
Despite beer reclaiming its status as Americas preferred beverage in 2006 (with 41% of Americans naming it their drink of choice compared with 33% opting for wine and 23% choosing liquor), wine sales are expected to remain the fastest growing of the three key drinks segments.
In April 2005, research by Wine Intelligence showed that many consumers in the UK were unhappy with the value-for-money offered by wine sold in on-trade outlets. Over 50% of consumers stated that price was the main deterrent stopping them buying wine more often in the on-trade.
Reasons to order your copy:
1. Consider national differences with quantitative and qualitative market data and benchmark across nations to plan for future developments.
2. Gain category specific insight to better understand consumer drinks preferences by gender and age group.
3. Counter sales volume stagnation and decline by discovering the route to premiumization based on better-for-you products.
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