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Nutraceutical Soft Drinks: Innovation in Sports, Energy, Dairy and Functional Beverages
Business Insights, May 2007, Pages: 101
Business Intelligence for the Consumer Goods Industry
Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods services executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions.
The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry. Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food, drink, health, cosmetics, toiletries, dairy categories and key consumer issues including eRetail and marketing.
Some key findings from this report...
- The nutraceutical soft drink market is expected to reach a valueof $10.3bn in Europe by 2010. It is expected to be worth $9.9bn in the US.
- Asia-Pacific is the most innovative region for nutraceutical soft drinks. 36% of product launches were in the region in 2006.
- Fruit drinks was the largest category in terms of share of nutraceutical launches with 28% in 2006.
- The most common product positioning amongst launches in 2006 was ‘providing energy’ with almost a quarter of launches claiming this function.
- Pomegranate was the fastest-growing flavor in new nutraceutical beverage launches whilst orange was the most common flavor with over 6% of all launches in 2006 containing it.
- Nutraceuticals are increasingly tapping into children's health issues highlighted by emerging markets for both dental health and muscle development products.
Nutraceutical Soft Drinks
Innovation in sports, energy, dairy and functional beverages
The decline of the carbonated soft drink market has motivated a large number of manufacturers to enter the nutraceutical arena, making it the most dynamic sector in soft drinks. Consequently, leading soft drink manufacturers have diversified their portfolios, by acquiring nutraceutical brands, extending current lines with nutraceutical variants or by developing their own nutraceutical brands in order to capitalize on this market opportunity.
Nutraceutical Soft Drinks: Innovation in sports, energy, dairy and functional beverages is a new management report published by Business Insights that analyzes the market by value and volume with forecasts to 2010. This report examines innovation in terms of product category, geography, drinks ingredients, drinks functions and demographic targeting. It also identifies both current and emerging trends to provide valuable insight into market developments over the next five years.
Create more effective new product development strategies and increase returns on investment with this new report.
This new report will enable you to...
- Understand the key trends in nutraceutical soft drinks from this report’s analysis of innovation by category, region and product tags, using global Productscan data from over 5,800 nutraceutical soft drinks product launches between 2002 and 2006.
- Improve the effectiveness of your NPD strategies using this report’s analysis of the key success factors and the most innovative trend leading nutraceutical drinks brands.
- Benchmark your strategies against the key players using the report’s detailed competitive analysis of leading soft drinks manufacturers’ innovation profiles.
- Predict future growth areas in nutraceutical soft drinks with this report’s forecasts of energy drinks, sports drinks, dairy drinks and functional beverages market value and volumes in Western Europe, the US and Japan to 2010.
Key issues examined in this report...
- Daily dosing. Encouraging daily dosing is an extremely effective method of increasing purchase frequency. Manufacturers are now looking to repeat this success at other times of the day and on a seasonal basis.
- Detox. Products that help consumers to detox their digestive system exemplify how the early health-related functions of gut health products are being supplemented by lifestyle products.
- Hybrid drinks. A significant trend towards blurring category boundaries to offer more than one benefit. For example combining the benefits of green tea with fruit flavors or soft drinks hydration
with functional or sensory benefits.
- Energy and sports drinks. The largest and fastest growing soft drinks categories offer new revenue streams for nutraceutical manufacturers who are exploiting these opportunities through
hybrid products.
Your questions answered...
- What is the most common claim made on nutraceutical beverages?
- Which demographic is most commonly targeted by nutraceutical beverages?
- Can developments in Japan help to predict future new product flavors in other regions?
- What are some of the key developments in the cognitive health area?
- How much do other major health trends such as low fat and organic, crossover with nutraceuticals?
- What are the newly-emerging benefits being claimed by manufacturers?
- Which countries will experience the highest sales growth rates in nutraceutical soft drinks over the next five years?
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Innovation in Soft Drinks: Beyond Carbonates, the Future of Healthy, Functional and Indulgent Drinks
Insights Into Tomorrow's Nutraceutical Consumers
Future Flavour Trends in Soft Drinks: New Opportunities for Natural, Healthy, and Exotic Flavors
Key Trends in Nutraceutical Food and Drinks: Novel ingredients, new applications and future revenue opportunities
Soft Drinks in China 2008: A Market Analysis
Global Market Review of Functional Soft Drinks - Forecasts to 2014
Dairy-Derived Ingredients: Food and Nutraceutical Uses
Carbonated Soft Drinks in the United States 2009
West Europe Functional Soft Drinks 2007
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