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Stationery (Personal & Office) Market Report 2007
Key Note Publications Ltd, May 2007, Pages: 155
Based on official statistics, the UK stationery market was worth £2.15bn at manufacturers' selling prices (msp) in 2005, and our estimates that, in 2006, the market was worth £2.24bn, an increase of 4.3%. Growth between 2002 and 2006 has not matched growth in UK gross domestic product (GDP) due to the competitive pressure keeping stationery price rises to a minimum.
The market covered by this report includes products for office, home and educational use, but excludes greetings cards and calendars. Stationery includes products made principally from paper and board, as well as other stationery items such as writing instruments, and office and school supplies.
This is a mature market that tends to follow the health of the general economy. The other main influence on the market is price. Between 2002 and 2006, manufacturers' costs have risen substantially, but producer price indices (PPI) have shown only small changes. This is because oversupply in the UK and developed markets, and pressure from low-cost imports make it impossible for manufacturers to pass on the full cost of rises in raw materials, and production and distribution costs. Profitability has, therefore, been adversely affected in many companies.
The industry has been subject to a high level of merger and acquisition activity between 2002 and 2006, particularly in the envelopes sector, among printers of business forms and in the distribution sector. This has eased some of the pressure on the remaining companies and allowed some economies of scale, but further consolidation appears likely in 2007 and 2008. This consolidation activity has taken place both nationally and on a European-wide level.
After showing brisk growth over several years, the volume of direct mail sent out in the UK to consumers and businesses levelled off in 2004 and decreased in 2005. This is a negative trend for the stationery market, which seems likely to continue for at least a year or two.
Forecasts for the UK economy are generally good and for this reason We expect some gradual growth in the UK stationery market between 2007 and 2011 in real terms, that is at constant prices. We expect that manufacturers will be forced to pass on some of their increased costs, but these price rises will continue to be cautiously applied because of the threat from Far East manufacturers. In current price terms, Key Note expects steady growth until 2011.
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