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The Web Services Derby
Sand Hill Group, Jan 2002, Pages: 70


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This report provides clarity and insight into Web Services technology, the adoption velocity of software vendors, it's usage by enterprise customers, and impact on the enterprise software eco-system.

More than 150 hours of conversations with 117 executives from 76 leading software companies and Fortune 500 customers have been distilled into a definitive strategic report for enterprise software vendors.

These 70 pages will provide a unique perspective, real-time data and actionable advice not found anywhere else.

How to Win: Essential Insight for Software Vendors

This report is the first definitive investigation into how Web Services technology will impact enterprise software companies.
Don’t miss these key findings.

- Web Services standards that will be adopted
- How Web Services will enable the Solution Superset
- Must-haves before investing in Web Services
- Real-world projects your customers have completed
- Business needs solved with Web Services
- Adoption strategies of your fellow vendors
- How Web Services will impact your products
- When your competitors will adopt Web Services
- The future of EAI vendors
- Emergence of two new fast-growth markets
- Impact on the future of Business Process Management
- How Web Services will strengthen your competitors
- The power shift between best-of-breed and suite vendors
- What you can do to realize Web Services opportunities

Job Title Interviewed:

C To and Chief ArchitectSVP/VP of EngineeringVP/Director of Product ManagementManaging Director/PartnerChief Information OfficerVP of Information TechnologyManager of Information Technology
Total
The purpose of the Web Services Derby project was to better understand how the technology will change the enterprise software industry.

The study consisted of 117 in-depth, confidential interviews with executives from 76 organizations. The interview gathered both quantitative and qualitative information and took place in April and May 2002. These interviews resulted in more than 150 hours of conversation and 1,200 pages of transcripts, the synthesis of which lie in the pages to follow.

Methodology

Study Participants: The Most Influential Web Services Decision Makers

The first group of interviews were conducted with large corporate customers. These executives are mainly CIOs, VPs and managers of IT at global 2000 companies. Nearly all the participating corporations have more than $1 billion in revenue, with half generating more than $10 billion.

Participants from all major industries were represented: automotive, consumer packaged goods, high technology, manufacturing, pharmaceuticals, financial services and many others.

Enterprise software executives made up the second group of interviewees. Job titles of these participants include CTO, VP of engineering and development, VP of product management, chief architect and managing partner.

These interviewees represent a cross-section of leading vendors in four overall categories: application vendors, EAI vendors, platform vendors and systems integrators.

Interviewees were assured of the confidentiality surrounding their responses and therefore the identities of individual interviewees cannot be revealed.

The respondents were not scientifically selected and therefore are not necessarily representative of any larger enterprise or vendor population.  However, the industry interviews amounted to a census of leading enterprise software vendors and systems integrators. And the technologists interviewed represent an impressive cross-section of Global 2000 companies. Therefore, the results represent a unique compilation of the current state of Web Services technology and are appropriate for directional insight during development of products, marketing plans and corporate strategy.

About the Authors:

Murthy V. Nukala
Murthy was the founder and CEO of Digital Jones, running all aspects of the startup which delivered next-generation guided selling solutions. After Digital Jones was acquired by DealTime, Murthy became senior VP of enterprise products for the commerce search technologies vendor. Prior to his experience as a software entrepreneur, Murthy was a consultant with Bain and Company in Boston, Mass. and Singapore. He holds a MBA from the Harvard Business School, a MS from MIT, and a bachelor’s degree in engineering from the Indian Institute of Technology, Madras.

M.R.Rangaswami
M.R. co-founded Sand Hill Group and has been a strategic advisor to fast-growing companies such as Aspect Development and i2 Technologies. He held global VP marketing positions at Baan Company, Avalon Software, and Oracle Corporation. M.R. was profiled on the front page of the Wall Street Journal and was recently named in Forbes' 'Midas 100 List' as one of the most influential investors in technology. He holds an MBA from Kent State University and a bachelor's degree from the University of Madras.

Some Reviews from Industry Leaders:

'This is a must read for CTOs, VPs of engineering and product managers in the software vendor community. This is the definitive report about the impact of Web Services on your industry.'
- Toby Redshaw, VP of IT Strategy, Motorola
'Provides a unique perspective for applications vendors that cuts through the hype. It's the only report I've seen with real data to support the analysis and conclusions. It's an invaluable tool as you make product investment decisions.'
- Richard Bergquist, CTO, PeopleSoft
'This is the best hour I have spent getting a complete view of Web Services. I found
their depth of research key to understanding true customer needs in this area, particularly the emergence of new opportunities in the integration marketplace. This is a must read for every Web Services vendor.'
- Alex Rosen, General Partner, Sprout Group
'A comprehensive overview of Web Services at a time when the industry needs
it most. The findings represent an insightful snapshot of the state of the
technology and where things are headed.'
- Chuck Phillips, Managing Director of Enterprise Software Research, Morgan Stanley
'This report gives unique insights into the business use of web services because it is based on unbiased presentation and reporting of excellent primary research. It will prove very valuable to many constituents, including web services startups.'
- Rajiv Gupta, Founder and CEO, Corporate Oxygen, and formerly the general manager of the e-speak division, HP
“This report is the best investment that you will ever make in Web Services. After reading it, I have a much better sense for the opportunities and risks associated with Web Services.”
- Jnan Dash, former VP of platform technology, Oracle Corporation


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