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New Video Dynamics: Competitive Analysis of Broadband Providers
Emerging Media Dynamics, Inc., April 2007
Competitive Analysis of Broadband Providers deliver a high-level overview of the competitive dynamics driving the evolution of cable and telco communications services. In particular, the report discusses, examines and quantifies the follow key trends:
-Both Industries Are Losing Core Customers: The heightened competition between cable and phone companies is occurring at a time when both providers are losing their traditional, core customers. Cable operators, however, are on the rebound with 2006 marking the first year since 2000 that the industry hasn't lost basic customers.
-Each Industry Seeks To Capture Market Share In Its Rival’s Core Business: Cable is gunning for the phone industry's voice customers while the telcos are trying to siphon away the cable industry's video customers. But, in this regard phone companies pose a much smaller threat to cable operators than cable operators pose to phone companies.
-Both Industries Suffer Major Infrastructure Weaknesses: Telephone companies are stuck with a narrowband terrestrial architecture and are attempting to overcome this handicap through time-consuming and costly FTTN and FTTP rebuilds. Cable operators lack the critical component of mobile telephony needed to offer a viable quadruple-play offering and are attempting to bridge this gap through a partnership with Sprint-Nextel.
-The Next Major Competitive Development is the Quadruple Play: The addition of wireless services to the bundled mix give phone companies a new competitive advantage. AT&T and Verizon are miles ahead of cable in the mobile communications realm. AT&T stands to further cement its top-ranked status after Apple starts shipping its market-changing iPhone device (AT&T has an exclusive deal to offer the iPhone), while Verizon has aggressively moved beyond mere mobile voice service by developing wireless broadband connectivity and content services.
-Cable’s Voice Customers Could Outnumber The Telephone Industry’s Video Customers By A Margin of 2:1 By 2017: Cable's inherent infrastructure advantages ensure that at least on one measure, it will win the competitive race. Our analysis shows that in ten years, the number of cable voice customers could be double the number of telco-wired video customers.
The report contains 23 tables and charts of key competitive metrics
Also available
New Video Dynamics: Overview of Internet-Based Video Services, A to Z
New Video Dynamics: Outlook for Mobile Video
New Video Dynamics: Delivering Internet Video to TV Sets
New Video Dynamics: The State of Video Search
New Video Dynamics: How Hollywood Handles the Internet
New Video Dynamics: Peer to Peer Technology Enters the Mainstream
New Video Dynamics: Videoconferencing, Video Messaging and Lifecasting
New Video Dynamics Package
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