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Viewing report
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New Video Dynamics: Outlook for Mobile Video
Emerging Media Dynamics, Inc., May 2007, Pages: 57
Table of Contents
Introduction and Summary 4
I. Issues and Opportunities in the Mobile Video Business 7
A. Business Models are in Flux; Expensive Premium Services Dominate 7
B. Mobile Advertising Sales and Measurement Challenges 8
C. Awareness and Navigation of MobileVideo is Poor 9
E. The Welter of Mobile Standards Stymies Video Providers 10
F. Carriers Control the Deck and Handset Features, Particularly in the U.S 10
II. Brief Overview of Selected Mobile Video Technologies 14
A. CDMA (Code Division Multiple Access) 14
B. W-CDMA (Wideband Code Division Multiple Access) 14
C. Universal Mobile Telecommunications System (UMTS) 14
D. Evolution-Data Optimized or Evolution-Data only (EV-DO) 15
E. High-Speed Packet Access (HSPA, HSDPA, HSUPA, HSOPA) 15
F. Enhanced Data rates for GSM Evolution (EDGE) 15
G. DVB-H (Digital Video Broadcast – Handheld) 16
H. DMB (Digital Multimedia Broadcasting) and 16
DAB-IP (Digital Audio Broadcasting, Internet Protocol) 16
I. ISDB-T (Integrated Services Digital Broadcasting - Terrestrial) 16
J. Mobile WiMAX (Worldwide Interoperability for Microwave Access) 16
J. IMS (IP Multimedia Subsystem) 17
III. Profiles of Selected Mobile Video-Related Companies/Services 18
A. Amp’d Mobile 18
B. Apple 20
1) iPod 20
2) iPhone 21
C. AT&T Wireless 22
D. Fast Lane Mobile Video on Demand 24
E. Fox Mobile Content 24
1) Jamster (formerly Mobizzo) 24
2) MediaFlo Distribution Agreement 25
F. Google/YouTube 25
G. GoTV Networks 26
H. Handheld Entertainment 26
I. Helio 27
J. Hiwire 29
K. MediaFlo 29
L. MobiTV 29
M. Modeo 30
N. mSpot 31
O. MTVN Mobile Media 31
P. MyCorner Mobile Video 32
Q. News Over Wireless 33
S. Sling Media 34
T. SmarTVideo 35
U. SpectrumCo Cable Consortium 35
V. Sprint 37
W. Third Screen Media 40
X. T-Mobile 40
Y. Verizon 41
1) Verizon V Cast Video 41
2) V Cast Mobile TV from Verizon Wireless 42
Z. Yahoo! 43
AA. The Walt Disney Company 44
BB. Yamgo . 44
IV. Overview of European and Asian Mobile Video Services/Providers 45
A. Vodafone UK 45
B. Hutchison 3 UK 46
C. BT Movio 47
D. Sky Italia and Vodafone 47
E. 3 Italia Walk TV 48
F. Mobile Services in Japan, Korea and China 48
V. Outlook for Mobile Video Penetration and Revenue 50
About Emerging Media Dynamics 58
List of Tables
Table 1 - Amp'd Mobile Monthly Plans 18
Table 2 - Selected Content Channels, Amp'd Mobile 19
Table 3 – iPod Quarterly Shipments and Revenue, Fiscal Q1 03 to Fiscal Q2 07 21
Table 4 – iPhone Specs 22
Table 5 - AT&T Wireless Media Max Bundles 23
Table 6 – Video Content Providers on Helio 28
Table 7 – News over Wireless Local TV Stations 33
Table 8 – SmarTVideo Channel Line-Up 35
Table 9 – SpectrumCo Partners Auction Shares and Dollar Amounts 37
Table 10 – Sprint Video and TV Services 39
Table 11 – V Cast Video Content Suppliers 42
Table 12 – V Cast Mobile TV Cities 43
Table 13 - Vodafone Video Packages 45
Table 14 – Hutchison Planet 3 TV Channels 46
Table 15 – U.S. Mobile Video Penetration and Revenue Projections, 2006 to 2012 51
Also available
New Video Dynamics: Overview of Internet-Based Video Services, A to Z
New Video Dynamics: Competitive Analysis of Broadband Providers
New Video Dynamics: Delivering Internet Video to TV Sets
New Video Dynamics: The State of Video Search
New Video Dynamics: How Hollywood Handles the Internet
New Video Dynamics: Peer to Peer Technology Enters the Mainstream
New Video Dynamics: Videoconferencing, Video Messaging and Lifecasting
New Video Dynamics Package
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