|
|
 |
|
Viewing report
|
|
|
|
Consumer Survey: DRM vs. DRM-free
Generator Research Limited, April 2007, Pages: 13
Analysing the Effect of Removing DRM from Digital Music
Most annoying usage restriction Increase in digital expenditure if DRM removed
Propensity to share digital vs. CD albums Changes needed to just buy digital music
Music album expenditure - all formats Reasons for not adopting digital music
OUTLINE:
This survey is focussed on consumer attitudes towards usage restrictions that are imposed by DRM. Survey respondents comprised 405 online users in the United Kingdom spanning the age band 15 to 65 years, each of whom said they had a collection of digital music.
SCREENING QUESTION:
This survey contains responses from online consumers who answered 'Yes' to the following screening question:
'Do you have your own collection of digital music?'
SURVEY INTRODUCTION PAGE:
The following information was presented to qualifying panellists in order to explain the nature of the survey and its focus:
'This survey is about usage restrictions that are applied to digital songs purchased from online music stores like iTunes. These restrictions are enforced by software technology called digital rights management (DRM) which is applied to each digital song file.'
SURVEY QUESTIONS:
Question 1: What do you think about these usage restrictions?
Question 2: If you buy digital music, then what sort of problems have you personally experienced with these usage restrictions?
Question 3: If you buy digital music, what sort of usage restriction have you personally found to be the most annoying?
Question 4: Do you buy digital music?
Question 5: If all digital music was sold without any usage restrictions, what would happen to the amount you spend on digital music, compared with the amount you spend on CDs?
Question 6: If online music was supplied without any restrictions, would you be inclined to share your music more than you currently do?
Question 7: If you don’t already buy digital music, then why not?
Question 8: What is the most important change that would be needed for you to only buy digital music?
Question 9: How much would you say you spend on albums (CDs, digital and vinyl)?
Question 10: Roughly speaking, what proportion of this do you spend on digital albums?
Question 11: Roughly speaking, what proportion of your CDs have you lent to friends for them to copy?
Question 12: Approximately how many CD albums have you bought over the years?
Demographic Question (a): Age
Demographic Question (b): Gender
Demographic Question (c): Educational Status
Demographic Question (d): Employment Status
Demographic Question (e): Marital Status
Customers who bought this item also bought
Consumer Research: DRM
Digital Music Futures 2007-2011
Mobile Music
Digital Music and Mobile Handsets
Digital Rights Management (DRM) - Global Strategic Business Report
Digital Music Meets Mobile Music;A Detailed Analysis of the European Market
Digital Music: Market, Services, and Consumers
The 2009-2014 Outlook for Music Albums on Compact Discs (CDs) in Japan
The 2009-2014 Outlook for Music Albums on Compact Discs (CDs) in India
Digital Downloading: Music, Movies and TV
Online Music - Global Strategic Business Report
Digital Music: Analysis and Forecasts
|
|
|
|
