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Brazil Food and Drink Report Q1 2008
Business Monitor International, Dec 2007, Pages: 76
The Brazil Food Drink Report provides independent forecasts and competitive intelligence on Brazils food and drink industry.
One food production sector that has over recent years benefited from the recovering Brazilian economy and rising disposable incomes, at least in some parts of the country, is the ice cream sector. According to data published by the Association of Brazilian Ice Cream Processors (ABIS), per-capita ice cream consumption reached 2.71 litres in 2006, with total sales of US$1.3bn, a y-o-y increase of 25%, and overall sales of 507mn litres. These figures do, however, exclude the large informal ice cream sector. According to ABIS the sector consists of around 10,000 predominantly small and medium-sized companies. Multinationals, including Nestlé and Unilever have, however, over recent years strengthened their presence in the market, partly through the acquisition of local operators. Today, they are the sector leaders and, together, are estimated to account for close to 70% of sales. Ranked third is General Mills, which markets the premium Haagen-Dazs brand, followed by La Basque Alimentos Ltda, and Sadia SA. Smaller producers are aiming to achieve greater penetration in the premium segment in order to further increase sales and gain market share.
While sales have been growing strongly over recent years, domestic production has increased only slowly, with imported brands having significantly gained in importance. Their consumption does, however, remain largely restricted to wealthier Brazilian consumers as they are priced at a significant premium compared to local brands. According to information published by the Foreign Trade Secretariat (SECEX), the majority of imports, around 44%, come from France, followed by Chile and the US, with shares of around 24% and 14% respectively. The sector also features a large number of low cost informal producers, whose market share is estimated as high as 60% by ABIA.
Around 70% of production is sold between September and February, with chocolate, strawberry, vanilla, neapolitan, grape, coconut, lemon, pineapple, cream and chocolate chip the most popular flavours according to ABIS. The Association furthermore states that Brazilian consumers currently consider ice cream to be a snack and reward, rather than a food product, and ABIS aims to change this perception, stressing the product’s nutritious benefits, to further increase sales. In order to improve quality standards, the ISO 22000/2006 seal was implemented. The majority of ice cream, around 80% of total sales, is sold in the south and southeast of the country, where consumers tend to be more affluent.
Similar to other processed food sectors, the ice cream sector is expected to continue its strong growth over coming years, with an increasing number of Brazilian consumers able to afford more up-market brands, should the economy continue to perform well.
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