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Product Strategies of Chinese STB IC Design House
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], May 2007, Pages: 23
Digital TV services have been launched worldwide, and China has established several digital TV standards, including DMB-TH (terrestrial), DVB-C (cable), and DVB-S (satellite), as well as standards for the separation of a smart card from a set-top box. With an installed base of 340 million TV units, China is becoming a major set-top box market. Driving by increasing demand from the industry and supported by the Chinese governments policies, Haier IC, Guoxin Science & Technology, HiSilicon, Fullhan Microelectronics Celestial Semiconductor, and Image Silicon have made their foray into the set-top box IC market. In 2005, Haier ICs revenue reached 230 million RMB (US$30 million; US$1=7.7RMB); HiSilicon and Fullhan Microelectronics have developed H.264-comptible ICs. This report will analyze the development of these Chinese set-top box IC suppliers.
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