Although home connectivity remains too costly for the majority of Brazilians, the country leads Latin America in the number of Internet users, ahead of both Argentina and Mexico. Although less than 15% of Brazil's population uses the Internet either in their homes, at work or in online cafés and public access kiosks, by 2011 nearly a quarter of Brazil's population will be online.
The Brazil Online report examines not only the impact the Internet is having on this vast nation—but also how online communications and commerce will develop in the future.
Like most of the world, Brazil has become accustomed to going online as part of everyday life, with Internet usage increasing steadily from about 9% of the total population (17.5. million) in 2005 to an expected 22% of the population (43.7 million) in 2011.
Key questions the 'Brazil Online' report answers:
-How many Internet users are there in Brazil? -When and where do Brazilians access the Internet? -What do Brazilians do online? -How does Brazilian usage differ from other Latin American countries? -How fast is the Brazilian online ad market growing? -What do Brazilians buy online? -And many others...
