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Economic Outlook: Enterprise Content Management (Market Focus)
Datamonitor, June 2007, Pages: 20

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Our VIEW 1
CATALYST 1
SUMMARY 1
METHODOLOGY 1
ANALYSIS 2
A medley of mature and emerging technologies 2
The market is polarizing into three distinct delivery clusters 4
ECM penetrates both the enterprise and the SMB segments 5
ECM emerges as the fastest growing enterprise applications segment... 6
...and is expected to top $2 billion in 2008 and reach $3.5 billion in license revenues by 2012 6
Emerging ECM technologies outpace traditional document management systems 7
The SMB segment is outstripping the enterprise segment
APAC and EMEA are growing fastest 8
Enterprises with small IT budgets are the prime movers for market growth 8
Investment outlook improves as the ECM business case gathers momentum 9
Co Content-aware business applications drive process efficiency and employee productivity 9
Customer service aspirations and cost reductions continue to drive ECM adoption further 10
Legal and regulatory compliance is emerging as a major ECM driver 10
The technology landscape is characterized by convergence, overlap and consolidation 11
Content management, business intelligence and product information management exhibit significant overlaps 11
ECM is converging with business process management, and assimilates workflow technologies 12
The Enterprise collaboration market is partially converging with ECM 12
Microsoft is expected to dominate the fast-growing SMB market and move higher up the value chain 14
EMC leads the overall market, with top positions in both market impact and technology strength 15
IBM is a leading player, with top position in user sentiment and a very strong technology platform 15
Open Text lags EMC and IBM, but has a strong vertical focus and a high market impact 15
Financial services, manufacturing and public sector each cross the $250 million mark 16
Incidence and growth varies greatly by vertical as ECM hits the mainstream 16
Life sciences and healthcare represent the fastest growing verticals for ECM 17
ECM adoption matures in financial services, energy and utilities 18
ECM growth to remain stable in manufacturing and media sectors 18
ACTIONS 19
Our advice on effectively responding to market dynamics 19
APPENDIX 20
Extended methodology 20
Further reading 20
Ask the analyst

List of Tables
Table 1: 2006 Revenues (in US$ millions) and Combined Market Share (%) 4
Table 2: ECM market forecasts from 2006 to 2012, in US$ millions 7
Table 3: 2006 Revenues (in US$ millions) and Combined Market Share (%)

List of Figures
Figure 1: The Enterprise Content Management Universe 3
Figure 2: Analysis of vendor revenues and market share illustrates a polarized ECM market 4
Figure 3: Incidence of ECM technologies by enterprise revenues indicates an even penetration by size band 5
Figure 4: ECM outpaces all the other enterprise application technologies between 2007 and 2012* 6
Figure 5: Emerging technologies claim a bigger stake in the ECM stack 7
Figure 6: ECM investment outlook by annual IT budget 8
Figure 7: User investment outlook in the ECM space looks very strong 9
Figure 8: Technology Overlap between ECM, BI and PIM 11
Figure 9: The Enterprise Content Management Decision Matrix 14
Figure 10: Financial services, manufacturing and the public sector dominate the ECM market 16
Figure 11: ECM has a large penetration within financial services, energy and utilities verticals* 17
Figure 12: Life sciences grow twice as fast as financial services between 2007 and 2012 17




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