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The European Market for Soya & Non-Dairy Desserts
Organic Monitor, Jan 2006, Pages: 72
The European Market for Soya (soy) & Non-Dairy Desserts is the first-ever dedicated to this dairy alternatives category. This report gives detailed market & competitive information for soya (soy) yoghurts, puddings, ice-cream and similar products made from rice, oats, etc. Market forecasts and strategic recommendations are provided to existing producers, new entrants and investors.
Key Questions Answered:
Our expert analysis provides answers to the following questions…
- What is the size of the European soya & non-dairy desserts market? What is the growth potential?
- What is the market size of non-dairy yoghurts and other product segments?
- What countries have the largest markets for soya & non-dairy desserts? Which are to show the highest growth?
- What are the factors driving / restraining market growth?
- What product innovations are occurring? What product types are being developed?
- Who are the leading soya & non-dairy dessert manufacturers in each country?
- What companies are the leading importers and distributors of dairy alternatives?
- Who are the leading retailers of soya & non-dairy desserts in each country?
- What are the leading brands in each segment? What are the product specifications and prices?
- What is the future growth outlook? What product segments are to show the highest growth?
- What are the business opportunities in the soya & non-dairy desserts market?
- What recommendations can be given to new entrants, existing producers and investors?
Product Segments
Soya (soy) & Non-Dairy Yoghurts
Soya (soy) & Non-Dairy Ice-Cream
Other Soya (soy) & Non-Dairy Desserts
Research Highlights:
The soya & non-dairy desserts market is experiencing high growth due to widening availability in retailers and elevated consumer demand for dairy alternatives. Although most demand is from consumers suffering from food allergies, a growing number of consumers are turning to dairy alternatives because of health concerns and ethical considerations. Retailers are responding by adding non-dairy desserts to their free-from product ranges.
The highest growth is being observed in the soya & ice-cream segment, which is expanding by over 30% per year. Low production in Western Europe leads to products being imported from North America and Scandinavia.
The study finds that yoghurts are the most successful partly because their fresh nature appeals to consumers seeking health foods. Soya yoghurts comprise most revenues, however the market share is in decline due to high growth in the ice-cream segment.
New product development is also driving market growth with a growing number of non-soya based products being launched by manufacturers. New product launches include oat-based and rice-based ice-creams. Non-soya dairy alternatives are becoming increasingly popular as consumers look for product variety.
How You Will Benefit From This Report
Since this report provides a comprehensive analysis on the European soya & non-dairy desserts market, it is an invaluable resource to executives / organisations looking for information. Expert analysis and strategic insights make the report equally useful to new entrants and companies already active in the dairy alternatives industry.
The report gives a thorough market analysis, enabling the reader to make decisions on business opportunities and market plans. Market information includes market size by product segments and countries, historic & projected market growth rates, revenue forecasts, market drivers & restraints. Competitive information includes market shares of leading producers / brands, sales breakdown by channels, retailer analysis, profiles of leading companies (producers, importers and retailers). Other information includes supply chain, pricing trends, consumer trends and future outlook.
The report is useful for:
- CEOs and senior managers to assess the business potential of this emerging market and make investment decisions
- Marketing managers & executives to identify marketing opportunities, prospective customers and develop marketing / sales plans
- Business development managers to identify business opportunities, strategic partners and investment openings
- Financial institutions & investors to understand the revenue potential of this emerging industry and make investment decisions
- Advertising & marketing agencies to identify potential partners in this emerging industry and to get a better understanding of consumer behaviour to develop marketing / advertising programmes
- Information and research centre librarians to provide a one-stop information resource on this emerging industry, which is vital for marketing executives, market researchers, product & brand managers, and senior management.
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