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The French Market for Natural & Organic Personal Care Products
Organic Monitor, May 2006, Pages: 80
The French Market for Natural & Organic Personal Care Products is the first-ever dedicated report on this fast growing market. In-depth analysis is given on the leading natural & organic personal care product categories like skin care, hair care, oral care, etc. Expert analysis and strategic recommendations are provided to existing producers, new entrants and investors in this fast growing market.
Product Categories
Skin care products: facial care, body care, sun care products, etc.
Hair care products: shampoos, conditioners, hair colours, etc.
Oral care products: toothpaste, mouthwash, etc.
Cosmetics: mascara, lipstick, foundations, etc.
Other products: feminine hygiene products, deodorants, etc.
Research Highlights:
The French market for natural cosmetics is the fastest growing in Europe with sales increasing by 40% in 2005.
The market is showing high growth due to rising consumer awareness of chemicals in cosmetics & toiletries. Media reports and campaigns by pressure groups are publicising the health risks associated with chemicals in conventional products. Consumers are turning to natural products as they are made from plant extracts & natural ingredients and contain minimal levels of synthetic compounds.
Natural cosmetic sales have surged since a television documentary in spring 2005 highlighted the possible dangers of synthetic substances like parabens in personal care products. Retailers and producers have reported record sales growth since. Campaigns by organisations like Greenpeace, which publishes the Cometox Guide, are also educating consumers on the differences between natural and conventional products.
Specialist retailers are responding to burgeoning consumer demand by giving more shelf-space to natural & organic products. Availability is increasing with distribution of natural cosmetics expanding in supermarkets, department stores and non-retail channels like beauty centres and salons.
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